Study on Marketing Behaviour and Other Attributes of Vegetable Growers at Kota Block of Kota District in Rajasthan

Maratha, Prashant

doi:10.18782/2320-7051.2581

Cited by 4 publications

(7 citation statements)

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“…Moreover, a greater number of result demonstrations need to be conducted by the extension agents to build confi dence among the farmers to take up new technologies. This fi nding was in line with the results of Kumar (2015), Maratha and Badodiya (2017) and Vineetha (2018). Mode of transport : It is revealed from the Table 1 that majority (46.67%) of the respondents transported their turmeric produce to the markets by lorry, followed by mini van (26.67%), tractor (15.56%) and bullock cart (11.10%).…”

Section: Resultssupporting

confidence: 87%

“…The other reason for the above trend might be due to the fact that majority of the turmeric farmers had medium levels of planning orientation, production orientation, marketing orientation, market information sources utilization, decision making ability, risk taking ability and innovativeness which resulted in medium level of marketing behaviour. This result was in tune with the fi ndings of Gangadhar (2009), Devde (2017), Maratha and Badodiya (2017), Vineetha (2018) Devi (2019) and Marbaniang et al, (2020).…”

Section: Resultssupporting

confidence: 86%

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Marketing Behaviour of Turmeric Farmers in Kadapa District of Andhra Pradesh

Sravani¹

2022

irjee

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The present study was carried out purposively in Kadapa district of Andhra Pradesh during the year 2020-21 as it is having the maximum area under turmeric cultivation. The main objective of the study was to analyze the marketing behavior of turmeric farmers. The study followed Ex post facto research design. The purposive sampling technique was administered and two mandals namely Mydukur and Duvvur were selected on the basis of maximum area under the turmeric cultivation and data were collected from a randomly drawn sample of 90 respondents by personal interview method through structured interview schedule. The results of the study revealed that 66.67 per cent of the turmeric farmers had medium marketing behaviour followed by high (17.77%) and low (15.56%) levels of marketing behaviour with medium planning orientation (62.22%), medium production orientation (73.33%), medium marketing orientation (73.33%), medium market information sources utilization (61.11%), medium decision-making ability (72.22%), medium risk-taking ability (63.33%) and medium innovativeness (67.78%).

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Section: Resultssupporting

confidence: 87%

Section: Resultssupporting

confidence: 86%

Marketing Behaviour of Turmeric Farmers in Kadapa District of Andhra Pradesh

Sravani¹

2022

irjee

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“…It is clear that a maximum of 53.33 % of the respondents had a medium level of marketing behavior followed by 25.84 % of respondents who had a high level of marketing and only 20.83 % of respondents had a low level of marketing behavior. The present findings are supported by the findings of Maratha and Badodiya [6] and Rai and Dubey [10], Sonare et al [11].…”

Section: Overall Marketing Behaviorsupporting

confidence: 93%

“…India is principally a vegetarian country and the second-largest producer of vegetables, next to china. Vegetables are edible plants or parts, intended for cooking or eating raw, as vegetables form an important part of our daily diet [6]. In a well-balanced diet, vegetables provide the most protective nutrients such as vitamins and minerals [7].…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting Marketing Behavior of Pea Farmers in Jabalpur District of Madhya Pradesh

Nagar

Namdeo²,

Dubey

et al. 2022

AJAEES

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Pea is a rich source of protein as well as income and employment in Jabalpur. Pea production is a highly good source of economic importance in Jabalpur. The study was conducted purposively from 2019 to 2020 in Shapura block of Jabalpur district, Madhya Pradesh (India) to find out the marketing behavior of pea farmers. A number of 120 pea farmers were selected in the Jabalpur district to bring to the fore the marketing behavior of pea farmers. The primary data were collected through a personal interview method with the help of a pre-tested interview schedule which was prepared based on the objectives of the investigation and variables. The statistical tests and procedures were used for analyzing the data with the help of statistical tools like mean, standard deviation, percentage, and Karl Pearson's coefficient of correlation. The result of the current study revealed that the majority of the respondents had a medium (53.33%) to a high level of marketing behavior.

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“…On the other side, the farmers with illiteracy and small landholding might be resorting to the locally available traders to sell their produce. The results are in conformity with the findings of Maratha (2017) [7] and Maya (2018) [8] .…”

Section: Market Orientationsupporting

confidence: 92%

Profile characteristics of farmers of e-NAM

Raju¹,

Devy²,

Gopal³

2022

Pharma Innovation

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National Agricultural Market (e-NAM) is a pan-India electronic trading portal that seeks to network existing Agricultural Produce Market Committees (APMCs) through a virtual platform to create a unified national market for agricultural commodities. A study was conducted to know the profile characteristics of registered farmers of e-NAM in Duggirala market of Andhra Pradesh. A total sample of 120 farmers was randomly selected from six mandals viz. Kollipara, Bhattiprolu, Kollur, Tenali, Mangalagiri and Duggirala of Guntur district in Andhra Pradesh. The data were collected with pre-structured interview schedule. Exploratory research design was followed for the study. Profile characteristics of respondents viz. Age, Education, Land holding, Social participation, Mass media exposure, Extension contact, Risk orientation, Market orientation, Income orientation, Telescopic faculty and Economic motivation were selected for the study. The detailed analysis of the study revealed that majority of the respondents were middle aged (63.33%), educated up to high school (34.17%), had small farm size (29.17%), had medium level of social participation (71.67%), mass media exposure (55.83%), extension contact (65.83%), risk orientation (63.33%), market orientation (60.00%), income orientation (49.17%), telescopic faculty (56.67%) and economic motivation (62.50%). There is every need to improve the profile of the respondents to make them understand completely about e-NAM, improve their knowledge and effective utilization of e-NAM.

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Study on Marketing Behaviour and Other Attributes of Vegetable Growers at Kota Block of Kota District in Rajasthan

Cited by 4 publications

References 0 publications

Marketing Behaviour of Turmeric Farmers in Kadapa District of Andhra Pradesh

Marketing Behaviour of Turmeric Farmers in Kadapa District of Andhra Pradesh

Factors Affecting Marketing Behavior of Pea Farmers in Jabalpur District of Madhya Pradesh

Profile characteristics of farmers of e-NAM

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