Pea is a rich source of protein as well as income and employment in Jabalpur. Pea production is a highly good source of economic importance in Jabalpur. The study was conducted purposively from 2019 to 2020 in Shapura block of Jabalpur district, Madhya Pradesh (India) to find out the marketing behavior of pea farmers. A number of 120 pea farmers were selected in the Jabalpur district to bring to the fore the marketing behavior of pea farmers. The primary data were collected through a personal interview method with the help of a pre-tested interview schedule which was prepared based on the objectives of the investigation and variables. The statistical tests and procedures were used for analyzing the data with the help of statistical tools like mean, standard deviation, percentage, and Karl Pearson's coefficient of correlation. The result of the current study revealed that the majority of the respondents had a medium (53.33%) to a high level of marketing behavior.
Young people in rural areas are a crucial segment of the rural society, and they contribute greatly to agriculture and rural development. The research study was conducted in Majholi block of Jabalpur district in the Indian state of Madhya Pradesh during the year 2019-20 to comprehend the attitude of youth towards rural development activities. The primary data were collected from 120 rural youth across seven villages by conducting personal interview. A scale constructed by Radhakrishnan and Arunanchalam [1] is used compute the attitude of youths regarding rural development activities. The results indicated that the majority of the youth had favourable attitude towards rural development activities. The education, family type, annual income, source of information achievement motivation, extension contact and social participation of youths were found to be positively and significantly correlated with their attitude towards rural development activities. Hence, the study suggested that there is need to promote rural-based developmental activities and create scope for enrolling and involving youth in developmental activities.
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