Strategi Komunikasi Publik Dalam Meningkatkan Citra Sekolah

Abstract

This study examines public communication strategies to improve the school's image so that people believe and are interested in sending their children to the institution. This study uses a descriptive qualitative approach. The type of research is a case study with the research location being at SMP Nurul Huda Peleyan Kapongan Situbondo. Data collection techniques were carried out by observation and in-depth interviews and then analyzed through the stages of data reduction, data presentation, and data verification. The results of the research obtained are that the implementation of public communication at SMP Nurul Huda Peleyan Kapongan Situbondo is carried out by preparing a layered strategy which is then realized by conducting internal and external communication (publication to the wider community through print media and social media). The implication is that the public relations of educational institutions must establish communication and cooperation with internal and external parties so that school publications can be realized optimally.

Quality Service as A Strategy for Improving School Competitive Advantage

“…Competition or competition in the world of education at this time is a situation that cannot be avoided. With competition, educational institutions are directed at various threats and opportunities, both external and internal, to have a considerable influence on the sustainability of these educational institutions (Rosi et al, 2022). For this reason, every educational institution is always required to understand the desires and needs of consumers in the field and the various changes that exist in the educational environment.…”

Branding Image melalui Penerapan Pendidikan Inklusif dalam Meningkatkan Daya Saing Madrasah

“…Setiap anak harus diperlakukan sama seperti kita memperlakukan orang dewasa dan melayani sesuai kebutuhannya (Widat, Saleha, Zainiyah, & Aisyah, 2022). Para pendidik perlu memperhatikan kebutuhan individual anak didiknya, termasuk kebutuhan belajar anak berkebutuhan khusus (selanjutnya disingkat ABK) atau anak berkelainan karena perkembangan yang terjadi pada masa ini akan membentuk pola tertentu dalam setiap tahapan kehidupan yang tidak saja untuk perilaku aktual semata, namun juga untuk pertumbuhan dan penyesuaian yang akan datang Konsep diri, tujuan hidup, serta aspirasi yang akan dicapai sangat dipengaruhi oleh hubungan anak dengan orang tua, teman sebaya maupun kekuatan motivasi yang ia terima selama masa kanak-kanak (Rosi, Nu'man, Sandiko, & Rozi, 2022).…”