Branding Image melalui Penerapan Pendidikan Inklusif dalam Meningkatkan Daya Saing Madrasah

Abstract

This study aims to analyze and understand the brand image applied through inclusive education to improve the competitiveness of madrasas. Brand image assistance is carried out to improve the quality of institutions and institutions from a negative image. This research was conducted through a case study-type approach. This research was conducted at the MI Nurul Yaqin Kertosono Gading Probolinggo institution. Results Based on the study shows that; First, the institution has implemented a brand image through the implementation of inclusive education in increasing the competitiveness of madrasas. Second, the performance of an inclusive branding image is carried out in several stages, including; Branding Analysis, Establishing Partnerships, Implementation of Inclusive Education, and Evaluation. The implications obtained from institutions with brand image through the implementation of inclusive education are; The institution has a new idea in the quality and quality assurance of the institution, the revolutionary madrasa is dignified and embraces all circles so that it is of high quality and ready to compete.

Manajemen Strategi Pemasaran Jasa Pendidikan Raudhatul Athfal Al-Muqoddasah Cimaung

“…Hal ini berkaitan dengan tujuan dari mempromosikan atau memasarkan itu sendiri yaitu menunjukkan keunggulan lembaga, memperluas jaringan kerja sama, menghadapi perubahan pasar dan memiliki daya saing yang tinggi, "Education marketing planning aims for the ability ofeducation institution to show its excellence, expand the cooperation network, encounter changes in the market and have high competitiveness ability" (Afifah & Wiyani, 2022). Apabila kita melihat arti dari daya saing itu sendiri yaitu kemampuan atau keunggulan yang digunakan suatu lembaga atau organisasi dalam bersaing dengan pasar yang telah ditentukan target serta tujuannya (Fachri et al, 2022). Dalam dunia pendidikan yang dijual kepada masyarakat yang menjadi pelanggan berupa jasa pendidikan yang akhirnya akan membentuk kepribadian para peserta didik.…”