Source does matter: Contextual effects on online media-embedded health campaigns against childhood obesity

Meitz, Tino; Ort, Alexander; Kalch, Anja; Zipfel, Stephan; Zurstiege, Guido

doi:10.1016/j.chb.2016.02.067

Cited by 19 publications

(10 citation statements)

References 40 publications

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“…Over the last decade, the growing use of social media technology has become an important method for many forms of societal communication. Given the broad reach of social media, it has been leveraged as a communication mechanism for a range of different health interventions, including smoking cessation [ 1 ], alcohol awareness [ 2 ], HIV prevention [ 3 ], childhood obesity [ 4 ], sexual health practices [ 5 ], and mental health awareness [ 6 ]. However, it is not certain whether these types of social media campaigns actually influence the behaviors of intended audiences [ 7 , 8 ] or the health care system in measurable ways [ 9 ].…”

Section: Introductionmentioning

confidence: 99%

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Booth¹,

Allen²,

Jenkyn³

et al. 2018

JMIR Ment Health

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BackgroundDespite the uptake of mass media campaigns, their overall impact remains unclear. Since 2011, a Canadian telecommunications company has operated an annual, large-scale mental health advocacy campaign (Bell Let’s Talk) focused on mental health awareness and stigma reduction. In February 2012, the campaign began to explicitly leverage the social media platform Twitter and incented participation from the public by promising donations of Can $0.05 for each interaction with a campaign-specific username (@Bell_LetsTalk).ObjectiveThe intent of the study was to examine the impact of this 2012 campaign on youth outpatient mental health services in the province of Ontario, Canada.MethodsMonthly outpatient mental health visits (primary health care and psychiatric services) were obtained for the Ontario youth aged 10 to 24 years (approximately 5.66 million visits) from January 1, 2006 to December 31, 2015. Interrupted time series, autoregressive integrated moving average modeling was implemented to evaluate the impact of the campaign on rates of monthly outpatient mental health visits. A lagged intervention date of April 1, 2012 was selected to account for the delay required for a patient to schedule and attend a mental health–related physician visit.ResultsThe inclusion of Twitter into the 2012 Bell Let’s Talk campaign was temporally associated with an increase in outpatient mental health utilization for both males and females. Within primary health care environments, female adolescents aged 10 to 17 years experienced a monthly increase in the mental health visit rate from 10.2/1000 in April 2006 to 14.1/1000 in April 2015 (slope change of 0.094 following campaign, P<.001), whereas males of the same age cohort experienced a monthly increase from 9.7/1000 to 9.8/1000 (slope change of 0.052 following campaign, P<.001). Outpatient psychiatric services visit rates also increased for both male and female adolescents aged 10 to 17 years post campaign (slope change of 0.005, P=.02; slope change of 0.003, P=.005, respectively). For young adults aged 18 to 24 years, females who used primary health care experienced the most significant increases in mental health visit rates from 26.5/1000 in April 2006 to 29.2/1000 in April 2015 (slope change of 0.17 following campaign, P<.001).ConclusionsThe 2012 Bell Let’s Talk campaign was temporally associated with an increase in the rate of mental health visits among Ontarian youth. Furthermore, there appears to be an upward trend of youth mental health utilization in the province of Ontario, especially noticeable in females who accessed primary health care services.

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Section: Introductionmentioning

confidence: 99%

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Booth¹,

Allen²,

Jenkyn³

et al. 2018

JMIR Ment Health

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“…Faced with a vast array of Internet information, questions regarding how people perceive and assess the credibility of the information they encounter have become particularly salient ( 40 , 61 ). Given the relative ease with which content can be published and altered online, often coupled with the lack of information verification systems, it is important, albeit difficult, for citizens to evaluate the quality and potential inaccuracies of online information ( 62 , 63 ).…”

Section: Introductionmentioning

confidence: 99%

Tweeting and Eating: The Effect of Links and Likes on Food-Hypersensitive Consumers’ Perceptions of Tweets

Hamshaw

Barnett

Lucas

2018

Front. Public Health

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Moving on from literature that focuses on how consumers use social media and the benefits of organizations utilizing platforms for health and risk communication, this study explores how specific characteristics of tweets affect the way in which they are perceived. An online survey with 251 participants with self-reported food hypersensitivity (FH) took part in an online experiment to consider the impact of tweet characteristics on perceptions of source credibility, message credibility, persuasiveness, and intention to act upon the presented information. Positioning the research hypotheses within the framework of the Elaboration Likelihood Model and Uses and Gratifications Theory, the study explored motivations for using social media and tested the impact of the affordances of Twitter—(1) the inclusion of links and (2) the number of social validation indicators (likes and retweets). Having links accompanying tweets significantly increased ratings of the tweets’ message credibility, as well as persuasiveness of their content. Socially validated tweets had no effect on these same variables. Parents of FH children were found to utilize social media for social reasons more than hypersensitive adults; concern level surrounding a reaction did not appear to alter the level of use. Links were considered valuable in obtaining social media users to attend to useful or essential food health and risk information. Future research in this area can usefully consider the nature and the effects of social validation in relation to other social media platforms and with other groups.

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“…However, having many "authors" of relevant information on social media can pose difficulties for credibility assessments since the origin and development of a source can become difficult to authenticate [12]. A lack of verification systems or formal gatekeepers, and the fact that in the majority of cases any user can publish or post information online, mean that it is important to understand how people assess the credibility of the information they encounter [2,12,16,27]. In light of this, we now turn to consider the cues used to assess information online.…”

Section: Seeking Information From Experts On Social Mediamentioning

confidence: 99%

“…However, it did consist of an array of FH concerns, from FH adults, parents of FH children, allergic and coeliac, as well as those who make a living around food hypersensitivity (e.g., writing about it, or working for support organisations). Several potential experts in the healthcare sector on social media were targeted during recruitment, and although three individuals did give informed consent, they did not respond during our interview timescale 2 . Thus, we were not able to consider this perspective.…”

Section: Limitationsmentioning

confidence: 99%

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Perceptions of Food Hypersensitivity Expertise on Social Media: Qualitative Study (Preprint)

Hamshaw¹,

Barnett²,

Gavin³

et al. 2018

Preprint

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Source does matter: Contextual effects on online media-embedded health campaigns against childhood obesity

Cited by 19 publications

References 40 publications

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Tweeting and Eating: The Effect of Links and Likes on Food-Hypersensitive Consumers’ Perceptions of Tweets

Perceptions of Food Hypersensitivity Expertise on Social Media: Qualitative Study (Preprint)

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