2018
DOI: 10.2196/mental.8808
|View full text |Cite
|
Sign up to set email alerts
|

Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis

Abstract: BackgroundDespite the uptake of mass media campaigns, their overall impact remains unclear. Since 2011, a Canadian telecommunications company has operated an annual, large-scale mental health advocacy campaign (Bell Let’s Talk) focused on mental health awareness and stigma reduction. In February 2012, the campaign began to explicitly leverage the social media platform Twitter and incented participation from the public by promising donations of Can $0.05 for each interaction with a campaign-specific username (@… Show more

Help me understand this report
View preprint versions

Search citation statements

Order By: Relevance

Paper Sections

Select...
3
2

Citation Types

1
18
0

Year Published

2019
2019
2023
2023

Publication Types

Select...
10

Relationship

0
10

Authors

Journals

citations
Cited by 40 publications
(19 citation statements)
references
References 35 publications
1
18
0
Order By: Relevance
“…Twitter is a tool for developing interventions and strategies of information aimed at modifying health-related social and individual behaviors [63]. Our results support the dynamic and potentially positive evolution of the social stigmatization of health disorders, as can be observed in HIV infection and cancer.…”
Section: Discussionsupporting
confidence: 77%
“…Twitter is a tool for developing interventions and strategies of information aimed at modifying health-related social and individual behaviors [63]. Our results support the dynamic and potentially positive evolution of the social stigmatization of health disorders, as can be observed in HIV infection and cancer.…”
Section: Discussionsupporting
confidence: 77%
“…Lay dissemination of the findings of this study might help young depressed people feel more understood by those in their social networks and suggest ways in which others can support them appropriately. There is evidence that social media campaigns focussed on mental health awareness and stigma reduction can promote help-seeking for mental illness, but this is thought to be attributable to wider societal awareness in creating environments where it is acceptable to disclose mental illness [ 66 ]. Creating a culture in which it is more acceptable to disclose mental ill-health has the potential to interrupt the vicious cycle of social withdrawal giving rise to loneliness and thereby worsening mood.…”
Section: Discussionmentioning
confidence: 99%
“…In addition, hikikomori’s core symptoms make social media a valuable tool to reach these patients [27]. As it has been shown that interventions in Twitter can modify health-related behavior [52], this platform could be a good scenario to promote a healthy lifestyle among at-risk individuals and encourage hikikomori patients to get in touch with offline health providers.…”
Section: Discussionmentioning
confidence: 99%