2015
DOI: 10.1002/jtr.2049
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Solo Holiday Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction

Abstract: A growing number of people are travelling alone for holidays, yet limited research addresses this topic. This paper explores the main motivators and drivers of satisfaction and dissatisfaction for solo holiday travellers using a critical incident technique to collect and analyse data. The findings show that drivers of satisfaction for solo holiday travellers are more related to personal feelings of freedom, relaxation and discovery (personal factors) and interaction with other people (human interaction factors… Show more

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Cited by 99 publications
(123 citation statements)
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References 71 publications
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“…These travellers are animated by motives that may be framed as contrary compared to the ones cherished by their peers motivated by Vogue: they wish to feel more independent and meet people outside their circle of friends. This study's results therefore not only support previous research on the importance of independent travel for growth [55] but also position 'Independence' as a precondition of satisfaction. People motivated by 'Fun and Escapism' report also to be satisfied with their travel.…”
Section: Structural Equations Model: Motivation Satisfaction and Persupporting
confidence: 88%
See 1 more Smart Citation
“…These travellers are animated by motives that may be framed as contrary compared to the ones cherished by their peers motivated by Vogue: they wish to feel more independent and meet people outside their circle of friends. This study's results therefore not only support previous research on the importance of independent travel for growth [55] but also position 'Independence' as a precondition of satisfaction. People motivated by 'Fun and Escapism' report also to be satisfied with their travel.…”
Section: Structural Equations Model: Motivation Satisfaction and Persupporting
confidence: 88%
“…Interestingly, this motivation has the highest incidence on satisfaction, a variable that in its turn influence the perception of change in the relationship with nature. This result confirms the importance of 'independence' as a marker of personal and social growth [55] and confirms that independence should not be confused with the sense of easiness found in the second motivation.…”
Section: Structural Equations Model: Motivation Satisfaction and Persupporting
confidence: 79%
“…' It is important to stress that in this study, however, meeting new friends was not a primary motivation for the solo trip, as Wilson and Harris (2006) and Bianchi (2016) suggest, but rather an unanticipated benefit acquired from the solo adventure.…”
Section: Songmentioning
confidence: 67%
“…In the literature, authors have listed decision and motivation factors such as availability of activities, affordability, travel costs, loyalty, geographical proximity, availability of cultural and entertainment attractions, nature experiences, relaxation, and meeting new people (Page & Connell, 2006;Sirakaya & Woodside, 2005;Weaver & Lawton, 2006). A strong driver for a person's wish to travel is the opportunity for exploration; however, at the same time, another strong but conflicting driver is at play: the question of the tourist's personal safety when travelling to destinations where he or she may not be familiar with social rules for interaction, safety issues and so on (Jensen & Svendsen, 2016;Bianchi, 2015;Brandt & Svendsen, 2010;Canally & Timothy, 2007;Goeldner & Ritchie, 2006).…”
Section: Introductionmentioning
confidence: 99%