Social media communication: content analysis of Indonesian parliament instagram account

Jamil, Achmad; Eriyanto, Eriyanto

doi:10.25139/jsk.v5i3.3807

Cited by 7 publications

(4 citation statements)

References 23 publications

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“…Through media social, people not only carry out the communication process but also show their identity in social life (Ajeng, Unde, & Aziz, 2018, p. 84). Social media is often used in marketing strategies (Wahyuni et al, 2021;Jamil & Eriyanto, 2021;Dalangin et al, 2021). Digital marketing includes more than just internet marketing (Tarigan & Sanjaya, 2013;Veronika & Raharjo, 2021).…”

Section: Introductionmentioning

confidence: 99%

Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis

Hardy

Susilo

2022

Simulacra

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Social media can form the identity of the representation content. The content of the Instagram account @jakarta_tourism represents the identity of the urban culture of Jakarta as a tourism brand. This study aims to find out and reveal the representation of Jakarta as a city of urban culture, based on the signs from the content of the Instagram account @jakarta_tourism. This study is descriptive qualitative using the constructivist paradigm using the semiotic analysis method by Roland Barthes. The main focus of the semiotic analysis by Roland Barthes is to find the meaning of denotation, connotation, and myth of a sign. The results in this study indicate that some content of the Instagram account @jakarta_tourism represents Jakarta as a city of urban culture and highlight that as part of the brand of Jakarta Tourism. That was revealed after this research analyzed using syntagmatic and paradigmatic studies on posts of Instagram account @jakarta_tourism to find the meaning of denotation and connotation/ myth. As for the myth, it is shown that the concept of urban culture is closely related to acculturation forms of urban culture and urban society and space to express various arts and cultures.

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Section: Introductionmentioning

confidence: 99%

Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis

Hardy

Susilo

2022

Simulacra

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“…Social media is used in marketing strategy (Dalangin et al, 2021;Jamil & Eriyanto, 2021;Wahyuni et al, 2021). The terms "digital marketing" and "electronic marketing" relate to the planning and execution of marketing campaigns using electronic media (e-marketing).…”

Section: Introductionmentioning

confidence: 99%

The strategy of digital marketing of Bening’s Clinic through Instagram

Susilo

Putranto

Santos

2022

prh

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Men’s bodies have become a commodity in the capitalist industry to compete with women’s bodies. This is because in modern life, how you look is a way to show your freedom, personality, and confidence. There are a lot of facial treatment clinics now, and one of them has helped bring up the need for both men and women in modern society to care about how they look. Instagram was chosen for this study because it is a popular social media site. Instagram makes people compare how they look and makes them feel unhappy with their bodies, which can affect each person’s body image. The goal of this study was to find out what Bening’s Clinic’s digital marketing plan was for disciplining the metrosexual men’s body on Instagram. As a research method, the Krippendorff content analysis method was used to find out what the message was about and what it meant. The posts on Instagram by @beningsclinic_jakarta from October 1, 2020, to December 31, 2020, will be the unit of analysis. Researchers chose the Krippendorff content analysis method because they wanted to look at the content of Instagram posts in a quantitative way. The researcher then tries to figure out what the @beningsclinic_jakarta Instagram post is about, how to read the symbols, and what the interaction between the symbols means. The conclusion is that Bening’s Clinic Jakarta’s digital marketing strategy in the @beningsclinic_jakarta Instagram post includes ads that are more focused on bringing up men public figures from the entertainment world as an attraction and building fantasy for potential customers, especially metrosexual men who want to discipline their bodies through facial treatments.

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“…However, today's use of social media can have overbearing consequences that can lead to significant difficulties if not addressed as soon as feasible (Daniel Susilo, 2021). Some social media usage practices should be avoided, such as selfies, cyberbullying, and online shopping (Mulawarman & Nurfitri, 2017), In terms of digital activism, social media plays a significant role (Jamil & Eriyanto, 2021). Today's social media user behavior and false information are fascinating phenomena.…”

Section: Introductionmentioning

confidence: 99%

Social Media Skill in Public Relations and Customer Service for Employers

Hidayati

Surya

Arief

et al. 2022

NJOC

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Public relation is an important part of marketing activities that involves assessing or perceiving the general public’s attitudes and views, as well as general and specific consumers (segments), toward a company’s or product’s activities and brand policies, and then carrying out the necessary activities to create a positive image. This goal can be achieved by using suitable media to complete customer satisfaction so that skills in utilizing social media are the main thing that public relations must do. This study aims to determine the ability to use social media by entrepreneurs such as university graduates when they start working. This study uses a quantitative approach with a survey method. The population in this study is Indonesian entrepreneurs. A survey of 396 entrepreneurs was chosen as the method. The findings show that public relations and customer service are the most sought-after social media skills among university graduates, ahead of knowledge of social media content creation, strategy development, and analytics.Keywords: Social media skill, public relations, customer service, employersABSTRAKHumas adalah bagian penting dari kegiatan pemasaran yang melibatkan penilaian atau persepsi sikap dan pandangan masyarakat umum, serta konsumen (segmen) umum dan khusus, terhadap kegiatan perusahaan atau produk dan kebijakan merek, dan kemudian melakukan kegiatan yang diperlukan untuk menciptakan citra positif. Tujuan tersebut dapat dicapai dengan menggunakan media yang sesuai untuk melengkapi kepuasan pelanggan sehingga keterampilan dalam memanfaatkan media sosial menjadi hal utama yang harus dilakukan oleh humas. Penelitian ini bertujuan untuk mengetahui kemampuan penggunaan media sosial oleh para pengusaha seperti lulusan universitas ketika mereka mulai bekerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengusaha Indonesia. Sebuah survei terhadap 396 pengusaha dipilih sebagai metode. Temuan menunjukkan bahwa hubungan masyarakat dan layanan pelanggan adalah keterampilan media sosial yang paling dicari di kalangan lulusan universitas, di atas pengetahuan tentang pembuatan konten media sosial, pengembangan strategi, dan analitik.Kata Kunci: Keterampilan media sosial, hubungan masyarakat, pelayanan pelanggan, pengusaha

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Social media communication: content analysis of Indonesian parliament instagram account

Cited by 7 publications

References 23 publications

Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis

Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis

The strategy of digital marketing of Bening’s Clinic through Instagram

Social Media Skill in Public Relations and Customer Service for Employers

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