Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.
Covid-19 has resulted in a global health and socioeconomic crisis that is still unprecedented in history. Since Indonesia confirmed its first Covid-19 case, UNICEF has led several pandemic response efforts in collaboration with the government, the World Health Organization (WHO), and other partners. This research discussed the process of handling the Covid-19 pandemic in Indonesia. The theory used in this research was the Spiral of Silence theory, while the method used van Dijk's Critical Discourse Analysis. The object of research was articles on Kompas.com published from August to December 2020. We concluded that the government provides too much security through nonverbal languages, such as not providing examples of the health protocol implementation that should have been implemented during the Covid-19 pandemic. Furthermore, there is still a sense of security generated in the absence of compliance with policies and sanctions that should have been implemented. As a result, the public has become oblivious to the applicable regulations and believes that the pandemic is not a major issue. As a result, this condition has worsened the Covid-19 pandemic situation in Indonesia.
This paper will discuss the effectiveness of marketing on social media and motivation of users on social media account. Data shows that younger populations are heavily addicted to social media and fragmented in artificial communities on social media. This paper will use Krippendorf's Content Analysis as a tool to analyze two Instagram accounts of the most extensive online transportation provider application in Southeast Asia, Grab. Ethnomethodology also used to analyze qualitative data from Grab users, creating meaning about exposure on Grab marketing on social media. Results of this research show how an intersection (or the common grounds) of social media, technology, and innovation became an effective strategy on marketing for Grab for becoming the leader of online transportation in Southeast Asia.
The coronavirus disease (COVID-19) pandemic in early 2021 is still a “big disaster” for Indonesia. The public is increasingly confused about the Government’s Vaccination program in reducing the number of COVID-19 cases in Indonesia. The development of Vaccine-related hoaxes such as safe or not, halal or not, has also become a new job faced by the Government, especially the Ministry of Health. This study aims to determine the Indonesian Ministry of Health’s performance in overcoming hoaxes against Vaccinations during the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram posts of the Ministry of Health @kemenkes_ri during the period 1 January 2021 to 29 January 2021. The conclusion obtained in this study is that the Ministry of Health’s efforts in dealing with hoaxes circulating in the community regarding the Covid-19 Vaccination are by presenting health experts in providing information related to the Covid-19 Vaccine. The information conveyed is related to the quality and safety of Vaccines, to the Vaccine development process.Keywords: Performance, social media, hoax, vaccination, COVID-19 ABSTRAKPandemi penyakit coronavirus (COVID-19) di awal tahun 2021 masih menjadi “bencana besar” bagi Indonesia. Masyarakat semakin bingung dengan program vaksinasi yang dilakukan Pemerintah dalam menekan angka kasus COVID-19 di Indonesia. Berkembangnya hoaks terkait vaksin seperti aman atau tidak, halal atau tidak, juga menjadi pekerjaan baru yang dihadapi Pemerintah, khususnya Kementerian Kesehatan. Penelitian ini bertujuan untuk mengetahui kinerja Kementerian Kesehatan RI dalam mengatasi hoaks terhadap vaksinasi selama pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah analisis konten Krippendorff pada postingan Instagram Kementerian Kesehatan @kemenkes_ri selama periode 1 Januari 2021 hingga 29 Januari 2021. Kesimpulan yang diperoleh dalam penelitian ini adalah bahwa upaya yang dilakukan oleh Kementerian Kesehatan dalam menghadapi hoaks yang beredar di masyarakat terkait vaksinasi Covid-19 adalah dengan menghadirkan pakar kesehatan dalam memberikan informasi terkait vaksin Covid-19. Informasi yang disampaikan terkait dengan kualitas dan keamanan vaksin, hingga proses pengembangan vaksin. Kata Kunci: Kinerja, media sosial, hoaks, vaksinasi, COVID-19
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