The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Yunus, Eddy; Susilo, Daniel; Riyadi, Slamet; Indrasari, Meithiana; Putranto, Teguh Dwi

doi:10.9770/jesi.2019.7.2(44)

Cited by 37 publications

(34 citation statements)

References 28 publications

(36 reference statements)

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“…As is visible from the conclusions given above, factors of LCCs can play a role in countering the negative effects of the development problems for airlines [11,12,[87][88][89][90][91][92][93][94][95]. Flying to secondary airports of London, rather than the congested London Heathrow, operating a modern fleet, and achieving high load factors can counter effects.…”

Section: Discussionmentioning

confidence: 99%

The Peculiarities of Low-Cost Carrier Development in Europe

2020

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Low-cost carriers (LCCs) have been growing by 11.4% in revenue passenger kilometers over 2017 and changed the airline industry radically. It drove down prices in the industry. Southwest Airlines (USA) designed the LCC blueprint model, and Ryanair copied it within Europe, followed by other airlines. This research aims to fulfill the gap in contemporary research upon LCC successfulness in Europe by a description of the current situation within Europe (2018 and January 2019) and the development issues it faced, which are mapped by the Ishikawa fishbone diagram. Furthermore, to rank the airlines on strength and vulnerability, The Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methodology was used for meeting LCC characteristics and airline success. By comparison of meeting the LCC characteristics and the rank of the successfulness, the results of the TOPSIS analysis showed that the airlines meeting the most LCCs characteristics are seemingly less vulnerable to the development issues that airlines are facing, as Wizz Air and Ryanair are meeting most characteristics and are the most successful. Concluded is that airlines meeting the most LCC characteristics are the least vulnerable to current issues. However, major disruptions can still form an issue and limit growth. This research can be useful for comparing and positioning airlines in the market, based on issues and operational choices.

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Section: Discussionmentioning

confidence: 99%

The Peculiarities of Low-Cost Carrier Development in Europe

2020

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“…Untuk dapat mengetahui bahwa pelayanan yang telah diberikan sudah baik atau belum perlu dilakukan survei terhadap masyarakat sebagai user apakah pelayanan yang telah dilakukan sudah baik apa belum (Yunus et al, 2019). Hal ini perlu dilakukan sebagai bahan evaluasi terhadap pelayanan guna peningkatan yang terus berkelanjutan.…”

Section: Pengantarunclassified

Pengembangan aplikasi raspberry pi sebagai mesin survei kepuasan pelanggan

Karsid¹,

Aziz²,

Apriyanto³

2020

CDS

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This customer satisfaction survey machine was created to facilitate the survey process that will be used in the framework of the feedback process. This feedback is used as an evaluation material to continuously improve servants. This machine is made of Raspberry Pi as a mini personal computer (PC), which is equipped with a push button switch button as a survey input, as well as a 32 inch TV screen as a display. The programming language used is python, with Graphic User Interface (GUI) using Tkinter programming. From the survey engine, it can be seen a report on the number of respondents taking the survey. In addition, this tool can record survey data and present it in graphical form as a report.

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“…Content analysis is a technique for examining the content or information and symbols contained in written documents or other communication media (such as photographs, movies, song lyric, advertisements) (Neuman, 2013;Yunus et al, 2019).…”

Section: Figure 2 Cathay Pacific Airways Logomentioning

confidence: 99%

The role of social media in shaping airline’s image

Elemonie¹

2020

JKP

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Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.

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The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Cited by 37 publications

References 28 publications

The Peculiarities of Low-Cost Carrier Development in Europe

The Peculiarities of Low-Cost Carrier Development in Europe

Pengembangan aplikasi raspberry pi sebagai mesin survei kepuasan pelanggan

The role of social media in shaping airline’s image

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