Social media and performance measurement systems: towards a new model?

Abstract

Access to this document was granted through an Emerald subscription provided by emeraldsrm: 463825 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Downloaded by Politecnico di Milano At 07:27 24 March 2016 (PT)Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Design/methodology/approach -The framework of the research was constructed to cover the technical component of PMS (measurement methods and indicators) and the use of the information obtained from SM. Empirically, the study is based on a set of case studies in eight companies.Findings -The study findings offer a theoretical and empirical framework to evaluate PMS in the era of SM. It provides a classification of SM metrics, key performance indicators correlated to their use within different departments belonging to eight companies, highlighting the benefits and threats of SM information for PMS.Research limitations/implications -The limitation of this study is the diversity of industries included into the multiple-case study. The authors choose cases with the aim of providing a broader view on the impact of SM on PMS. However, the results show the dependency of use and type of measurement on certain industries, requiring future research focused on specific sectors or PMS aspects. Practical implications -The paper provides a map of SM information measurement methods and use, which allows companies to position themselves and examine PMS evolution. Originality/value -The results of the paper propose a holistic model, employing SM as a new variable in PMS.

Accounting, accountability, social media and big data: revolution or hype?

“…These articles propose classifications distinguishing the source of information (paid, owned and erased) and the nature of the indicator, distinguishing between punctuated and text-derived. Punctuated, refer to metrics built on numbers of specific events related to the network (transaction, access, post), while text-derived metrics are built on the processing of text obtained from digital sources (Sidorova et al, 2016). Accounting research has examined the role of visualisation and how narratives can be transformed into numbers and visualisation to make the relationships between intangible resources and organisational value visible (e.g., Cuganesan and Dumay, 2009).…”

A systematic literature review on social media metrics

“…In fact, the target is no longer limited to B2B or B2C, the P2P scenario opens, People to People (Cray, 2012). The other emerging issues relate to the measurement and control of performance, which clearly shows the attempt to apply traditional measurement methods to digital measurement, to which is added the formulation of performance measurement frameworks and models, setting objectives and identifying metrics and tools (Murdough, 2009;Cray, 2012;Metzger et al, 2015;Vlachvei & Notta, 2015;Spiller & Tuten, 2015;Skulme & Praude, 2015). However, the most addressed issues are represented by the measurement of ROI on SM (Cray, 2012, Kumar & Mirchandani, 2012Lloret Romero, 2011;He & Garnett, 2016;Coleman & Heriot, 2014;Töllinen & Karjaluoto, 2011).…”

“…Both traditional advertising and social media advertising have similar fundamental goals thus the existing measures of the effectiveness of advertising and other marketing communication may be cautiously applied to social media in an increasingly interactive context». In attempting to apply traditional measurement methods, we add that of formulating performance measurement frameworks and models, establishing objectives and identifying metrics and tools (Murdough, 2009;Cray, 2012;Metzger et al, 2015;Vlachvei & Notta, 2015;Spiller & Tuten, 2015;Skulme & Praude).…”

Avaliação de Desempenho Organizacional: trajetória das pesquisas internacionais por meio de paradigmas e teorias

“…Os trabalhos enquadrados sob o paradigma positivista buscaram apresentar ferramentas, técnicas e procedimentos relacionados à AD (Sharif, 2002;Hudson, Lean & Smart, 2001;Bititci et al, 2000;Bititci, 1995;Schneier, Shaw & Beatty, 1991), demonstrar práticas e fatores que levam à implantação e provar a evolução de um sistema de ADO, a sua importância e as consequências do compromisso da alta administração com a AD (Sidorova, Arnaboldi & Radaelli, 2016;Kang & Shen, 2016;Jääskeläinen & Roitto, 2016;Dai, Kuang & Tang,2016;Binder, 2016;Pekkola & Rantanen, 2014;Venkatesh & Ramachandran, 2014;Pekkola, Saunila & Rantanen, 2016;De Waal, Goedegebuure & Geradts, 2011;Haktanir & Harris, 2005;Nudurupati & Bititci, 2005;De Waal, 2003;Kennerley & Neely, 2003;MacAdam & Bailie, 2002), além de apresentar modelos genéricos de AD (Hossain & Prybutok, 2016;De Waal, 2007;Flapper, Fortuin & Stoop, 1996).…”