Social media and entrepreneurship research: A literature review

Olanrewaju, Abdus-Samad Temitope; Hossain, Mohammad Alamgir; Whiteside, Naomi; Mercieca, Paul

doi:10.1016/j.ijinfomgt.2019.05.011

Cited by 349 publications

(371 citation statements)

References 163 publications

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“…But their usage as a marketing tool have increased their popularity among SMEs and have drawn entrepreneurs' attention. Social media not only enables firms to have new relationships among them but also make them to communicate with each other (Quinton & Wilson, 2016;Olanrewaju et al, 2020;Parveen et al, 2016) by improving their innovative abilities (Bhimani et al, 2018;Rathore et al, 2016). Social media tools also make businesses to develop their relations with their clients (Guha et al, 2018;Harrigan & Miles, 2014), to improve their brand reputation (Kim & Ko, 2012;Parveen et al, 2016;Ahmad et al, 2018;Ananda et al, 2017;Olanrewaju et al, 2020), brand and to increase their sales, revenues (Qu et al, 2013;Martinez-Nunez & Perez-Aguiar, 2014;Eggers et al, 2017), return on assets (Du & Jiang, 2015;Schniederjans et al, 2013;Yu et al, 2013;Eggers et al, 2017).…”

Section: Theoretical Basesmentioning

confidence: 99%

“…Moreover, usage of social media does not only provide financial benefits for firms but also enables businesses to receive non-financial advantages, (Ainin et al, 2015;Odoom et al, 2017) thus, performance of firms also increases by usage of these online platforms (Ainin et al, 2015;Odoom et al, 2017;Parveen et al, 2016;Olanrewaju et al, 2020). Furthermore, online social media platforms make businesses to apply plenty of innovative strategies regarding firms' brand awareness (Odoom et al, 2017;Abed et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

THE IMPACTS OF FIRM CHARACTERISTICS ON SOCIAL MEDIA USAGE OF SMEs: EVIDENCE FROM THE CZECH REPUBLIC

Žufan

Civelek

Hamarneh

et al. 2020

IJEK

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Comparing to larger businesses, SMEs face more barriers in their marketing operations since they have a lower amount of financial resources and assets. But the emergence of social media platforms has provided many chances for them to overcome these barriers by enabling them to do marketing and promotion activities. Although these social media channels are easy to access by each of their users, awareness, perceptions, capabilities of SMEs might differ when using these platforms. In this regard, this research aims to analyze and find out whether social media usage differs among SMEs regarding their age and size. In parallel with this purpose, the researchers used an online questionnaire to collect data from 454 Czech SMEs. These SMEs were selected by applying a random sampling method and then an online questionnaire was directed to the respondents who were owners and managers of these enterprises. To analyze the data, the researchers performed an Independent T-test in SPSS statistical program. According to the results, social media usage does not differ between smaller-larger and younger-older SMEs. The reasons for these similarities among SMEs might stem from the industry that they operate, the cost of social media usage, and the age of younger firms’ executives. Nonexistence of the differences among analyzed Czech SMEs makes this paper differ from other studies. Some policy implementations are also offered by the researchers to increase awareness, skills, and usage of social media platforms by SMEs.

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Section: Theoretical Basesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

THE IMPACTS OF FIRM CHARACTERISTICS ON SOCIAL MEDIA USAGE OF SMEs: EVIDENCE FROM THE CZECH REPUBLIC

Žufan

Civelek

Hamarneh

et al. 2020

IJEK

View full text Add to dashboard Cite

show abstract

“…Penelitian tersebut menganalisis berbagai faktor pendorong UMKM dalam mengadopsi media sosial seperti faktor organisasi, teknologi, dan lingkungan bisnis, serta hasil kinerja penggunaan media sosial seperti peningkatan exposure, peningkatan target traffic, lead generation, insight market, interaksi konsumen, serta efektifitas dalam biaya pemasaran. Selanjutnya, Olanrewaju et al (2020) melakukan kajian literatur terkait dengan media sosial dengan kewirausahaan dengan menganalisis sebanyak 160 artikel yang publish mulai dari 2010-2018. Hasil sintesis yang dilakukan dengan melakukan klasifikasi antecedence, konsekuensi serta berbagai variabel intervening yang telah dilakukan dalam periode tersebut.…”

Section: Pendahuluanunclassified

Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

Lina

Permatasari²

2020

JMBT

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Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

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“…Millennial generation needs are of course related to information technology such as social media. Social media (SM) as defined by Kaplan and Haenlein is "a group of Internet-based applications that are built on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user-generated content" [41]. To understand these needs, the involvement of the triple helix is very helpful so that school operational assistance funds are more flexible, effective, efficient, accountable, and transparent.…”

Section: Triple Helix Approachmentioning

confidence: 99%

Triple Helix and Decentralization Approach: Management of School Operational Assistance Funds

Ahmad¹,

Adnan²,

Hanafi³

et al. 2020

ujer

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Improving the quality of education can be implemented in various ways. This study aims to analyze the triple helix approach in the management of School Operational Assistance funds which are decentralized to schools. Decentralized planning, organizing, directing and controlling the process as stipulated in the Regulation of the Minister of Education and Culture of the Republic of Indonesia concerning Technical Guidelines for Regular School Operational Assistance. Data collection was carried out through questionnaires and in-depth interviews with 35 respondents, namely the principal, and the administrator of the secondary and vocational school committee in Sidenreng Rappang Regency. Use the Nvivo-12 plus program assistance to process data from interviews, documents and explanations from the Minister of Education and Culture. The results showed that the authority and deconcentration and devaluation authority dominated the process of using school operational assistance funds. The main finding of this study is the importance of the triple helix approach of universities, industry, and local government in the area of decentralization of authority for channelling school operational assistance funds. This finding is supported by optimizing the involvement of the triple helix in school committee members. The implications of the triple helix approach will ensure accountability and transparency in the management of school operational assistance funds because they are stakeholders in the education sector, especially in secondary and vocational schools.

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Social media and entrepreneurship research: A literature review

Cited by 349 publications

References 163 publications

THE IMPACTS OF FIRM CHARACTERISTICS ON SOCIAL MEDIA USAGE OF SMEs: EVIDENCE FROM THE CZECH REPUBLIC

THE IMPACTS OF FIRM CHARACTERISTICS ON SOCIAL MEDIA USAGE OF SMEs: EVIDENCE FROM THE CZECH REPUBLIC

Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

Triple Helix and Decentralization Approach: Management of School Operational Assistance Funds

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