The increasing use of social media such as Instagram and Facebook can be utilized to reach a wider and more targeted consumer by creating the right content organically (free of charge), and doing paid advertising on these platforms. However, his lack of knowledge about how to make real content and paid advertising is an obstacle for marketers to take advantage of it. So that we need the right strategy in marketing products through these media. The marketer's job is to increase the number of followers on social media and customer interactions because there is a positive relationship between the number of followers and sales. This training aims to help startups in Lampung to maximize the use of social media, in this case, we provide training in creating landing pages and financial preparation training. Partners in this activity are sharia motorcycle taxi transportation companies (OJESA). In the end, this activity can be beneficial for partners by increasing knowledge about digital marketing by utilizing landing pages in advertising and managing finances. Partners can use the facilities provided by the platform in advertising. As well as understanding effective and efficient advertising tactics and strategies.

One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The findings of this study that advertising personalization have a positive effect on advertising value and purchase intention and privacy concerns do not moderate the effect of personalized advertising on advertising value. This is influenced by the factor of respondents aged 17-25 years, where they can be said to be the Tech Savvy generation. Further research suggestions are also discussed in this study.

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

Penelitianiiniibertujuaniuntuk menguji pengaruhifoto produk, onlineicustomerireviewidanionlinei customeripada minatibeli di e-commerce. Metodeianalisisiyangidigunakaniadalahianalisisikuantitatifi denganimelakukan survey pada 100 responden yaitu masyarakat Bandar Lampung yang memiliki aplikasi Shopee dan dilakukan pengujian dengan bantuan alat analisis SPSS. Hasil penelitianiinii menunjukkanibahwaipengaruhifoto produk, onlineicustomerireviewidanionline customer ratingi berpengaruh positif pada minat beli di e-commerce. Ketika konsumen merasa bahwa foto produk jelas, onlineicustomerireviewidanionlineicustomeriratingipengguna lain memberikanimanfaat dalam hal memberikan informasi terkait produk maka dapat meningkatkan niat beli.

The level of online shopping in Indonesia has been increasing since its inception, especially due to the COVID-19 pandemic which has caused a more significant increase.In addition to the quality of supporting applications, service quality in the form of timeliness in delivery and suitability of goods ordered by consumers are also important aspects that need to be considered by businesses that use the Electronic Commerce (E-commerce) platform. This study aims to examine the effect of system quality, information quality, and reliability on user satisfaction of Mobile Commerce (M-commerce), the effect of user satisfaction on the intention to use M-commerce continually, and the role of user experience in strengthening the relationship between user satisfaction and intention to use M-Commerce continually. We used 196 M-commerce consumers who conducted online shopping within three months (April-June 2020) as samples. Hypothesis was tested using PLS-SEM. The findings prove that customer satisfaction is not only determined by technological factors such as system quality, but also customer value, such as service accuracy in delivering products. Furthermore, this study has a practical contribution whether understanding individual behavior in M-commerce adoption can be an effective tool to help decision makers develop superior strategies to compete in the digital era and can be used to make policies.