Purpose -This paper aims to investigate the changes in accounting practices of inventory control, contributing to the improvement of the accounting information quality, based on the factors influencing the radio-frequency identification (RFID) adoption. Design/methodology/approach -The authors use a qualitative methodology with interpretative analysis through the study of four cases in large companies that implemented RFID technology in Brazil, using semi-structured interviews and financial and sustainability public reports. Findings -The findings show that Technological, Organizational and Environmental factors influence RFID adoption by retail companies. The greater granularity of the product tracking level chosen in the RFID adoption brings greater benefits in inventory accuracy and real-time inventory visibility. The big deal of the RFID technology in retail is to enable full inventory counts of retailers' stores much more frequent than a traditional physical inventory count, providing timely and accurate inventory information for internal areas of the company. Surprisingly, the main changes in accounting practices regard identification, recognition and provision of losses that impact the financial statements quality. Originality/value -This paper contributes to the accounting literature by providing evidence on how changes in technology may influence business and accounting practices and, consequently, improve the quality of information, extending the TOE theory.