Shopper reactions to perceived time pressure

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractReports the results of an exploratory study of the effects of time pressure on consumer supermarket shopping behaviour. Unique to the study are the use of measures of both actual and relative shopping time and purchase amount, and measures of self-reported perceived time pressure. Measures of relative shopping time and purchase amount potentially provide more accurate methods for measuring time pressure effects in certain shopping situations while the use of self-reported time pressure makes the results applicable to a wider variety of consumers. Results indicate that time-pressured shoppers do not necessarily spend any more or less time or money in supermarkets. Instead, supermarket shoppers tend to spend less time making any given purchase and more money in the time available to them. Provides several suggestions for improving future research of time pressure effects as well as several possible retail strategies for dealing with the time-harried consumer.

Under Pressure: An Integrative Perspective of Time Pressure Impact on Consumer Decision-Making

“…For instance, Sloot (2006) reviewed several studies where stock-out increased deferral because the options available were perceived as inferior to the sold-out items. Likewise, since promotions also influence consumer behavior (Herrington & Capella, 1995), it is frequent for stores and e-commerce websites to set deadlines for sales or promotions. This forced urgency seems to compel consumers to decide and several authors have been thriving to find the optimal timing for promotions to have the desired impact on sales (e.g., Chiang, Lin, & Chin, 2011).…”

Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie

“…En marketing, à partir des travaux nord-américains de Wright (1974), de Jacoby et al (1976) et de Berry (1979, le temps est devenu un objet d'étude à part entière. Plus spécifiquement, les recherches en distribution et marketing des services s'intéressent au temps objectif, c'est-à-dire la quantité de temps disponible du consommateur (Gautschi, 1981 ;McDonald, 1994 ;Herrington et Capella, 1995 ;Gallouj, 2006) et aux variables situationnelles liées au temps subjectif. Il s'agit notamment de la perception d'une durée passée dans un point de vente ou du fait d'être ponctuellement pressé à un moment donné.…”

Influence of time pressure on the purchase decision making process in apparel shopping

“…They strongly perceive negative information on attributes that are usually considered important (Svenson & Edland, 1987) and feel greater uncertainty regarding their purchases (Herrington & Capella, 1995 121 time pressure perceived by consumers at the point of purchase is higher, they experience anticipated regret more during the purchase decision-making process.…”