Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service environment, although musical tempo and volume had no observable effects. Provides additional insight into the effects of background music on shopping behavior as well as some important considerations for the design of retail and service environments and ambience.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractReports the results of an exploratory study of the effects of time pressure on consumer supermarket shopping behaviour. Unique to the study are the use of measures of both actual and relative shopping time and purchase amount, and measures of self-reported perceived time pressure. Measures of relative shopping time and purchase amount potentially provide more accurate methods for measuring time pressure effects in certain shopping situations while the use of self-reported time pressure makes the results applicable to a wider variety of consumers. Results indicate that time-pressured shoppers do not necessarily spend any more or less time or money in supermarkets. Instead, supermarket shoppers tend to spend less time making any given purchase and more money in the time available to them. Provides several suggestions for improving future research of time pressure effects as well as several possible retail strategies for dealing with the time-harried consumer.

Musick hath Charms to soothe a savage BreastTo soften Rocks, or bend a knotted Oak. I've read, that things inanimate have mov'd, And, as with living Souls, have been inform'd, By Magick Numbers and persuasive Sound.

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