Influence of time pressure on the purchase decision making process in apparel shopping

Moon, Ji Young; Lee, Kyu‐Hye

doi:10.7741/rjcc.2013.21.1.117

Cited by 5 publications

(4 citation statements)

References 17 publications

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“…While the supply may be limited due to border restrictions, as we had noticed during the COVID-19 pandemic, such restrictions can put customers in jeopardy, triggering fear of losing out on essential commodities during a crisis. Time pressure also affects purchase decisions (Moon and Lee, 2013). Augmentation in purchasing hastening and intention can seep from time restrictions (Aggarwal and Vaidyanathan, 2003), resulting in customers making hasty decisions.…”

Section: Discussionmentioning

confidence: 99%

Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective

Singh

Aiyub

Greig

et al. 2021

IJOEM

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PurposeThis paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.Design/methodology/approachA self-administered questionnaire was distributed to 357 participants in Fiji, and structural equation modeling to analyze the collected data.FindingsResults indicate that expected personal outcomes is positively associated with customers' attitudes while expected community-related outcomes negatively impact customers' attitudes. Factors such as attitude, subjective norms, scarcity, time pressure and perceived competition were found to positively influence customers' panic buying intention. Furthermore, scarcity and time pressure were confirmed to positively influence perceived competitiveness while perceived social detection risk negatively influences customer's panic buying intention.Practical implicationsThe findings highlight the need for better measures to ensure that every customer has access to goods and services and is not deprived of such necessities in times of a crisis. These results will assist store managers and policymakers in introducing better management, social policies and resource utilization mechanisms to mitigate panic buying during the pandemic.Originality/valueThis study's findings contribute to the literature on customer's panic buying behavior during a global pandemic. Research in this area remain scarce, inconsistent and inconclusive. Novel insights are generated as this study is the first to combine the theory of planned behavior, privacy calculus theory and protection motivation theory. Applying these theories allows new relationships to be tested to better understand customer behavior during a global pandemic. With most studies on customer behavior during crises and disasters in developed countries, this study generates new insights by exploring customer behavior in a developing country.

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Section: Discussionmentioning

confidence: 99%

Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective

Singh

Aiyub

Greig

et al. 2021

IJOEM

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“…Time of purchase implies the level of decision-making time to anticipate regrets and achieve purchase satisfaction. Buying seafood products in the beginnings of the months reflects the perceived time of shopping situation (Moon & Lee, 2013) due to the payday time. Last but not least, in the consumer expenditure, a certain amount of spending was influenced by the amount of income received, rational spending pattern, as well as socioeconomic and demographic factors (Mattila & Wiro, 1999;Wilska, 2002).…”

Section: The Consumer Characteristicsmentioning

confidence: 99%

The Product Features, Functions, and Benefits of Seafood Products for Competitive Repositioning

Nurliza

Suharyani

Nugraha

2021

J AGRIB RURAL DEV RES

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The global demand for seafood products increased in a dynamic environment. Still, fails to achieve competitive positioning due to labeling, unattractive and unprofitable targeted segments, and less preferred quality and features. Thus, this study tried to create competitive positioning through features, functions, and benefits of seafood product attributes. The results arranged through consumer characteristics, consumer preference with conjoint analysis, market identification and competition with regression analysis, Multidimensional Scaling, and Correspondence Analysis from 206 respondents. The results prove that (i) canned fish, dried fish, and salted fish competed on freshness, durability, and food safety (labels); (ii) shredded fish, surimi, and pedak competed on density, taste, physiological function, and easy-to-use feature; (iii) crackers competed on taste, social function, and psychological function; (iv) shrimp paste competed on shape, color, surface condition, texture, additive content, and chemicals. The implications of the results: (i) transported and packed to processing plants and food storage facilities; (ii) an increase in food diversity, food fortification, and supplementation; (iii) cultural congruence between the product and the market with certain packaging designs, launch timing, and advertising; (iv) several methods of process, such as quick freezing and cook-chilling, pasteurized before packed or retort pouch and natural food additives.

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“…Time pressure is an essential variable of consumer behavior; it prompts a decision to be made within a limited time [13]. Moon and Lee [14] perceived time-pressure purchases as a consumption decision made within time constraints specified by the consumer, suggesting that time pressure indicates a sense of psychological urgency. Moreover, consumers typically base their purchasing decisions more on limited knowledge than on careful deliberation and comparison; such decisions tend to be made in a matter of seconds [15,16,17].…”

Section: Introductionmentioning

confidence: 99%

Exploring Shopper’s Browsing Behavior and Attention Level with an EEG Biosensor Cap

Shih

2019

Brain Sciences

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The online shopping market is developing rapidly, meaning that it is important for retailers and manufacturers to understand how consumers behave online compared to when in brick-and-mortar stores. Retailers want consumers to spend time shopping, browsing, and searching for products in the hope a purchase is made. On the other hand, consumers may want to restrict their duration of stay on websites due to perceived risk of loss of time or convenience. This phenomenon underlies the need to reduce the duration of consumer stay (namely, time pressure) on websites. In this paper, the browsing behavior and attention span of shoppers engaging in online shopping under time pressure were investigated. The attention and meditation level are measured by an electroencephalogram (EEG) biosensor cap. The results indicated that when under time pressure shoppers engaging in online shopping are less attentive. Thus, marketers may need to find strategies to increase a shopper’s attention. Shoppers unfamiliar with product catalogs on shopping websites are less attentive, therefore marketers should adopt an interesting style for product catalogs to hold a shopper’s attention. We discuss our findings and outline their business implications.

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Influence of time pressure on the purchase decision making process in apparel shopping

Cited by 5 publications

References 17 publications

Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective

Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective

The Product Features, Functions, and Benefits of Seafood Products for Competitive Repositioning

Exploring Shopper’s Browsing Behavior and Attention Level with an EEG Biosensor Cap

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