Sexy red: Perceived sexual receptivity mediates the red-attraction relation in men viewing woman

Pazda, Adam D.; Elliot, Andrew J.; Greitemeyer, Tobias

doi:10.1016/j.jesp.2011.12.009

Cited by 102 publications

(118 citation statements)

References 27 publications

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“…Another set of questions focused overtly on sex: "Would you want to have sexual intercourse with the woman?" (based on Greitemeyer, 2005) and "She is interested in sex" (Pazda et al, 2012). We also asked participants to report their general positive evaluation of the woman: "How much do you think you would like this person if you got to know her?"…”

Section: Procedure Materials and Measuresmentioning

confidence: 99%

“…Recent research in the U.S. and Europe has revealed that men perceive women to be more attractive and sexually desirable when seen on a red background or in red clothing (Elliot & Niesta, 2008;Guéguen, 2012, Pazda, Elliot, & Greitemeyer, 2012Roberts, Owen, & Havlicek, 2010). A likely source of this red-attraction link is societal conditioning, as red is commonly used to convey sex and romance in arts and literature (e.g., The Scarlet Letter), cosmetics (e.g., rouge), and prostitution (e.g., redlight districts).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Red enhances women's attractiveness to men: First evidence suggesting universality

Elliot

Tracy

Pazda

et al. 2013

Journal of Experimental Social Psychology

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Section: Procedure Materials and Measuresmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Red enhances women's attractiveness to men: First evidence suggesting universality

Elliot

Tracy

Pazda

et al. 2013

Journal of Experimental Social Psychology

Self Cite

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“…During sexual receptivity, the female primate's skin becomes redder in hue due to an elevation of estrogen, which increases the vascular blood flow under the skins' surface, causing it to exhibit an enhanced red coloration [66]. Male primates take this as a signal for mating [1,67]. Elliot and Niesta state that, due to evolution, men have a biological predisposition for the color red being a sexual-signal, indicating that men automatically activate the sexual content in their memory, at the sight of appropriate red objects/regions [59,68].…”

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

Colored Apparel - Relevance to Attraction in Humans

Sullivan¹,

Kazlauciunas²,

Guthrie³

2017

J Fashion Technol Textile Eng

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There are numerous different dyes available, many varied fashion trends, and various different ways to change/enhance physical aesthetics. Predicting color preferences and how colors and color combinations, in a shape context, stimulate certain emotions, represents a challenging prospect. Color is a critical cue for sexual signaling, but what the preferred colors actually are in humans, is difficult to predict. Understanding color preferences and perception of color within a context such as attraction, is essential for improving color forecasting and gaining a deeper understanding of color perception. The appearance of color can change based on lighting, shape, texture, and the surrounding environment and associated colors. While these provide physical color characteristics, human vision and perception contributes to how a color appears to the individual. Perception is unique to each individual and is constantly changing due to the influence of a range of variables. This can cause someone to appear visually attractive or visually unattractive. By taking into account all the variables that contribute to human studies in color perception, tailored research can continue to be undertaken to further develop a deeper understanding of color perception and human attraction regarding visual stimulation. and their longer-term mates (i.e. husband/wife/partner, fiancé, longterm relationship) to be physically attractive [5]. For heterosexual groupings, studies have shown that when evaluating a female's attractiveness, men focus not only on physical cues such as facial expression and body language but also on the type and color of their clothing [6]. KeywordsFor centuries, females have been attracted to the use of color. In the 1930's, Korda et al. [7] stated that color was particularly attractive to female cinema audiences. Yevonda, in the 1930s, stated that women were more attached to the use of color photography than were men as the medium was better able to highlight visible signs of the times, such as red hair, uniforms, flawless complexions and cosmetic combinations (lips and colored finger nails) [8]. Such use allowed females to express themselves more fully [8]. Females use color in a variety of different ways including adding beauty to their aesthetic characteristics. The use of colored make-up, accessories, tattoos, hair colorants and clothing are among ways of enhancing physical appearances. However, it is not uncommon for men to use color in certain ways to change their physical appearance, increasing their potential to attract a potential partner.These colors and color combinations, that women see and perceive as being important in increasing their physical attractiveness, can be different to those that males find attractive. Questions have arisen concerning the role color plays in human attraction. To appreciate the significance of these questions, a basic understanding of how color is created, how the human visual system works, how the brain perceives color, what attraction is, the role of color in fash...

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“…For example, the color red influences how attractive someone of the opposite sex is judged to be (Elliot et al, 2010;Elliot & Niesta, 2008;Pazda, Elliot, & Greitemeyer, 2012). In the domain of brightness, the color of the uniform worn by sport teams has been shown to influence perceived aggressiveness, with teams dressed in black being penalized more often than teams wearing non-black uniforms (Frank & Gilovich, 1988).…”

Section: Brightness Differences Influence the Evaluation Of Affectivementioning

confidence: 99%

Brightness Differences Influence the Evaluation of Affective Pictures

Lakens¹

2017

Preprint

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We explored the possibility of a general brightness bias: brighter pictures are evaluated more positively, while darker pictures are evaluated more negatively. In Study 1 we found that positive pictures are brighter than negative pictures in two affective picture databases (the IAPS and the GAPED). Study 2 revealed that because researchers select affective pictures on the extremity of their affective rating without controlling for brightness differences, pictures used in positive conditions of experiments were on average brighter than those used in negative conditions. Going beyond correlational support for our hypothesis, Studies 3 and 4showed that brighter versions of neutral pictures were evaluated more positively than darker versions of the same picture. Study 5 revealed that people categorized positive words more quickly than negative words after a bright prime picture, and vice versa for negative pictures.Together, these studies provide strong support for the hypotheses that picture brightness influences evaluations. Brightness of Affective Pictures 3 Brightness Differences Influence the Evaluation of Affective PicturesWhether a picture is judged to be positive or negative is obviously determined by the content of the picture. A picture of two puppies on a sunny meadow will be liked more than a

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Sexy red: Perceived sexual receptivity mediates the red-attraction relation in men viewing woman

Cited by 102 publications

References 27 publications

Red enhances women's attractiveness to men: First evidence suggesting universality

Red enhances women's attractiveness to men: First evidence suggesting universality

Colored Apparel - Relevance to Attraction in Humans

Brightness Differences Influence the Evaluation of Affective Pictures

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