Colored Apparel - Relevance to Attraction in Humans

Abstract

There are numerous different dyes available, many varied fashion trends, and various different ways to change/enhance physical aesthetics. Predicting color preferences and how colors and color combinations, in a shape context, stimulate certain emotions, represents a challenging prospect. Color is a critical cue for sexual signaling, but what the preferred colors actually are in humans, is difficult to predict. Understanding color preferences and perception of color within a context such as attraction, is essential for improving color forecasting and gaining a deeper understanding of color perception. The appearance of color can change based on lighting, shape, texture, and the surrounding environment and associated colors. While these provide physical color characteristics, human vision and perception contributes to how a color appears to the individual. Perception is unique to each individual and is constantly changing due to the influence of a range of variables. This can cause someone to appear visually attractive or visually unattractive. By taking into account all the variables that contribute to human studies in color perception, tailored research can continue to be undertaken to further develop a deeper understanding of color perception and human attraction regarding visual stimulation. and their longer-term mates (i.e. husband/wife/partner, fiancé, longterm relationship) to be physically attractive [5]. For heterosexual groupings, studies have shown that when evaluating a female's attractiveness, men focus not only on physical cues such as facial expression and body language but also on the type and color of their clothing [6]. KeywordsFor centuries, females have been attracted to the use of color. In the 1930's, Korda et al. [7] stated that color was particularly attractive to female cinema audiences. Yevonda, in the 1930s, stated that women were more attached to the use of color photography than were men as the medium was better able to highlight visible signs of the times, such as red hair, uniforms, flawless complexions and cosmetic combinations (lips and colored finger nails) [8]. Such use allowed females to express themselves more fully [8]. Females use color in a variety of different ways including adding beauty to their aesthetic characteristics. The use of colored make-up, accessories, tattoos, hair colorants and clothing are among ways of enhancing physical appearances. However, it is not uncommon for men to use color in certain ways to change their physical appearance, increasing their potential to attract a potential partner.These colors and color combinations, that women see and perceive as being important in increasing their physical attractiveness, can be different to those that males find attractive. Questions have arisen concerning the role color plays in human attraction. To appreciate the significance of these questions, a basic understanding of how color is created, how the human visual system works, how the brain perceives color, what attraction is, the role of color in fash...

Colored apparel and its potential influence on heterosexual attraction

“…The use of color in fashion has become an important part of how individuals express who they are, how they feel, and what they believe in. 7…”

“…[3][4][5] For humans, both genders use color to enhance their visual, aesthetic appearance in order to modify their self-image or to attract a significant other. 6,7 Make-up, hair dye, tattoos, accessories, or clothing are ways of using color in order to alter (permanently or temporary) or add "beauty" to one's aesthetic characteristics. 8 Color is used as a form of expression and a visual representation of an individual's social identity.…”

A Comparative Study of Inner Neck Scarf Quality from Different Price Range among the Malaysian Consumers

“…The first social interface is one of the fashion perspectives on clothing, as it is an essential and necessary social tool that interfaces the body with the public (Johnson et al, 2014). Clothing also can be a place for wearers to show their emotions and express their feelings (Sullivan et al, 2017).…”

BDSM, dress, and consumption: Women’s meaning construction through embodiment, bodies in motion, sensations, and formal and informal economies

“…Scholars have long discussed color choices in dress as a critical variable in the expression of social and personal identities, emotions, political affiliations, and self-image (Breward, 2003;Kodzoman, 2019;Sullivan et al, 2017). Color conveys an individual's values, beliefs, attitudes, personalities, and tendencies towards societal conformity or non-conformity (Breward, 2003;Kodzoman, 2019;Sullivan et al, 2017). Roberts et al, (2010) highlighted that the colors red and black have an association attractiveness.…”

“…Many of the items in the closet of a fetishist are black, whether in the form of leather, lace, silk, satin, or velvetthese textures in combination with color mark the body in a stark and impactful way (Calefato, 2004) Red is often said to connect to carnal passion, lust, and romantic love (Aslam, 2006;Elliot & Niesta, 2008). Just as dress as a whole can signal adherence to a specific subcultural group, color too assists in the portrayal of identity, and depicts a role one might play (Sullivan et al, 2017).…”