Brightness Differences Influence the Evaluation of Affective Pictures

Abstract

We explored the possibility of a general brightness bias: brighter pictures are evaluated more positively, while darker pictures are evaluated more negatively. In Study 1 we found that positive pictures are brighter than negative pictures in two affective picture databases (the IAPS and the GAPED). Study 2 revealed that because researchers select affective pictures on the extremity of their affective rating without controlling for brightness differences, pictures used in positive conditions of experiments were on average brighter than those used in negative conditions. Going beyond correlational support for our hypothesis, Studies 3 and 4showed that brighter versions of neutral pictures were evaluated more positively than darker versions of the same picture. Study 5 revealed that people categorized positive words more quickly than negative words after a bright prime picture, and vice versa for negative pictures.Together, these studies provide strong support for the hypotheses that picture brightness influences evaluations. Brightness of Affective Pictures 3 Brightness Differences Influence the Evaluation of Affective PicturesWhether a picture is judged to be positive or negative is obviously determined by the content of the picture. A picture of two puppies on a sunny meadow will be liked more than a