Saudi Arabian consumer's interest in commercial application of 3D body scanner in the apparel market

Almousa, Moudi

doi:10.1111/j.1470-6431.2010.00983.x

Cited by 7 publications

(2 citation statements)

References 10 publications

(20 reference statements)

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“…The most frequent reasons for participants to use the scanner were to check their right clothing size, for fun, and because another person asked them to try the body scanning process. In accordance with previous literature [20,21,22,23,24], participants had an overall positive opinion of 3D body scanning and liked using the body scanner. The majority of participants intended to use the body scanning technology again in the future, especially for their sizing information in the retail store setting.…”

Section: Discussionsupporting

confidence: 88%

Exploring Consumer Perceptions Toward the Use of Me-Ality Body Scanner for Clothing Selection in U.S. Shopping Malls

Lee¹

2013

Proceedings of the 4th International Conference on 3D Body Scanning Technologies, Long Beach CA, USA, 19-20 November 2013

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The purpose of this exploratory study was to gain knowledge about consumer perceptions toward the use of 3D body scanning technology for their clothing selection. The specific objectives were: 1) to explore U.S. consumer's clothing fit and sizing issues, 2) to understand the level of consumer satisfaction about his/her current clothing fit; 3) to explore the consumer perceptions for the use of the Me-Ality body scanner; and 4) to examine the consumer's level of motivation to use this technology in the future. A convenience sample of 18 consumers was recruited from two of the purposefully chosen U.S. Midwestern shopping malls that equipped Me-Ality scanners providing sizing recommendations to consumers based on their body scan. After the completion of their Me-Ality body scan experience, potential study participants were asked to complete survey questionnaires to understand their usage of this technology to find better-fitted clothing during their shopping experiences. Participant's ages ranged from 18 to 28. The sample consisted of 39% of males and 61% of females, and 72.2% of White European Americans and 27.8% of African American. The majority resided in the Midwest (94.4%) and had attended at least some college (77.8%). Both quantitative and qualitative data analyses were used for this study. The results of this study indicate that most participants were satisfied with their current clothing fit while recognizing apparel sizing was different among brands. Waist, pant length, and the bust for females were common areas of fit dissatisfaction, with participants often commenting that proper fitting jeans and pants were the clothing that were most difficult to find. Although participants were mostly neutral about the perceived usefulness of body scanning, almost all believed the scanning process and body scanner were easy to use. The frequent reasons for participants to use the scanner were to check their right clothing size, for fun, and because another person asked them to try the body scanning. Participants had an overall positive opinion of 3D body scanning and expressed their interest to use this technology in the future, especially obtaining their accurate sizing information in a retail store setting. During the data collection, researchers observed that the employees operating the Me-Ality scanners had to try to convince people walking by to stop and do a scan. One worker commented the most challenging part was getting people to stop and do it saying, "Most people don't know what the body scanner is, so they don't want to try it." Many of the Me-Ality customers were children and teenagers who were at the malls for leisure purposes and had the time to devote to the scanning process. Since young people have been found to be more technologically oriented, further research should be done in this age group. Further research is also recommended on other Me-Ality consumers in other geographic locations to provide a more representative population. With more consumer awareness and accessible locations, 3D body scannin...

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Section: Discussionsupporting

confidence: 88%

Exploring Consumer Perceptions Toward the Use of Me-Ality Body Scanner for Clothing Selection in U.S. Shopping Malls

Lee¹

2013

Proceedings of the 4th International Conference on 3D Body Scanning Technologies, Long Beach CA, USA, 19-20 November 2013

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show abstract

“…Based on this investigation and on current practice in the field of visual merchandising techniques, it is reasonable to suggest that there is still considerable room for improvement on all five dimensions of the analyzed visual merchandising techniques-with particular regard to the use of 3D views, which can help to reduce the risks associated with purchases from Web sites and increase positive experiences of e-shopping (Kim & LaBat, 2013;Al-Mousa, 2011;Park et al, 2003). In the analyzed sites, no one has used this technique or its many applications, such as functions that allow customers to create virtual models that reflect their own body shape.…”

Section: Conclusion Managerial Implications and Future Research Direc...mentioning

confidence: 97%

The Relevance of Visual Merchandising for Online Retailers

Bonera

Corvi

2014

International Journal of Applied Behavioral Economics

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In response to consumer needs for online sensory experiences and ease of access to information, developments in online visual merchandising techniques can help to enhance the virtual environment for e-shopping. Online visual merchandising helps to reduce perceived risk for the consumer, so enabling Internet-based shopping to compete with—or to augment—traditional sales channels. The present analysis aims to test a hypothesized relationship between the visual merchandising techniques in use on those Web sites and the commercial success of fashion industry e-commerce sites (as measured by traffic data). The study uses content analysis to assess the visual merchandising techniques of 30 distribution companies in the clothing industry. On the basis of these findings, commercial enterprises of this kind using the online channel should be better able to understand the limitations and/or strengths of their current Web site, and to improve the effectiveness of their virtual environment for e-shopping.

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Consumer experience in using 3D virtual garment simulation technology

Kim

LaBat

2013

Journal of The Textile Institute

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Saudi Arabian consumer's interest in commercial application of 3D body scanner in the apparel market

Cited by 7 publications

References 10 publications

Exploring Consumer Perceptions Toward the Use of Me-Ality Body Scanner for Clothing Selection in U.S. Shopping Malls

Exploring Consumer Perceptions Toward the Use of Me-Ality Body Scanner for Clothing Selection in U.S. Shopping Malls

The Relevance of Visual Merchandising for Online Retailers

Consumer experience in using 3D virtual garment simulation technology

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