The Relevance of Visual Merchandising for Online Retailers

Bonera, Michelle; Corvi, Elisabetta

doi:10.4018/ijabe.2014100101

Cited by 4 publications

(2 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Section: Practical Contributionsmentioning

confidence: 99%

“…Visual merchandising in the digital context aims to communicate an enhanced store image to customers, to boost sales by presenting products in a more attractive way using images, videos and informative sections. In this sense, e-commerce and virtual store owners should gear their merchandising decisions to the careful classification of product categories and the incorporation of innovations that facilitate online ordering (Bonera and Corvi, 2014). Businesses that have transformed to a digital merchandising model have gained new customers and reached different audiences, and this success has been further boosted by the increase in online shopping brought about by the COVID-19 pandemic.…”

Section: Practical Contributionsmentioning

confidence: 99%

See 1 more Smart Citation

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Muñoz‐Leiva

López

Liébana‐Cabanillas

et al. 2021

EJM

View full text Add to dashboard Cite

Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.

show abstract

Section: Practical Contributionsmentioning

confidence: 99%

Section: Practical Contributionsmentioning

confidence: 99%

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Muñoz‐Leiva

López

Liébana‐Cabanillas

et al. 2021

EJM

View full text Add to dashboard Cite

show abstract

Comparative Analysis of Bibliometric Data Sources of Empirical Studies in the Context of Traditional, Digital and Phygital Marketing

ÇELİK,

ÖZDEMİR,

SAĞLAM

et al. 2023

Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi

View full text Add to dashboard Cite

Bu çalışmanın amacı, 1960-1979 (geleneksel pazarlama) 1980-2006 (dijital pazarlama) 2007-2021 (fijital pazarlama) dönemini kapsayan pazarlama alanlarında ampirik tüketici davranışları araştırmalarındaki son gelişmeleri değerlendirmek ve karşılaştırmalı olarak incelemektir. Çalışma kapsamında geleneksel, dijital ve fijital pazarlama alanındaki ampirik çalışmalar yayın kaynağı türü, temel özellikleri, çalışma konusu, teorik altyapı, araştırma değişkenleri açısından 5 adımda incelenmiştir. Veri analizinde VOSviewer programı ile gerçekleştirilen bibliyometrik analiz kullanılmıştır. Çalışma sonucunda farklı pazarlama alanlarına yönelik farklı dergilerin yayın sürecine dahil edildiği ve fijital pazarlama çalışmalarında yazar sayısının arttığı tespit edilmiştir. Karma yöntemlerin ön plana çıktığı, anketin en çok kullanılan veri toplama aracı olduğu ve YEM analizinin son zamanlarda daha fazla kullanılmaya başlandığı sonucuna varılmıştır. Geleneksel pazarlamada marka satın alma niyeti, karar verme süreci, memnuniyetsizlik/memnuniyet konuları ön plana çıkarken, dijital pazarlamada TAM teorisi temelinde online incelemeler önem kazanırken, fijital pazarlamada AR ve VR teknolojileri konuları öne çıkmıştır. Araştırma değişkenleri açısından niyet, tutum ve memnuniyet temaları tüm dönemlerde motor temalar olarak ön plana çıkmıştır.

show abstract

Technical and Hedonistic Variables of Online Visual Merchandising

Bigi

Bonera

Corvi

2020

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

View full text Add to dashboard Cite

This study looks for a correlation between visual hedonistic and technical variables and site success, simultaneously establishing whether there are any recorded evolutionary aspects of technical variables. A mixed method approach was adopted and the analysis was divided into the following phases: content analysis on technical and hedonistic characteristics; traffic analysis, analysis of the position of websites in relation to data traffic using a size reduction technique; cross-analysis of results obtained in the two previous phases to observe the cluster structure from a point of view of data traffic. The results state that there is no clear correlation between technical and hedonistic qualities of an e-commerce site in the apparel industry and the popularity and attractiveness of their site, and therefore, the authors cannot confirm the four proposed hypotheses.

show abstract

The Relevance of Visual Merchandising for Online Retailers

Cited by 4 publications

References 24 publications

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Comparative Analysis of Bibliometric Data Sources of Empirical Studies in the Context of Traditional, Digital and Phygital Marketing

Technical and Hedonistic Variables of Online Visual Merchandising

Contact Info

Product

Resources

About