Abstract:The purpose of this exploratory study was to gain knowledge about consumer perceptions toward the use of 3D body scanning technology for their clothing selection. The specific objectives were: 1) to explore U.S. consumer's clothing fit and sizing issues, 2) to understand the level of consumer satisfaction about his/her current clothing fit; 3) to explore the consumer perceptions for the use of the Me-Ality body scanner; and 4) to examine the consumer's level of motivation to use this technology in the future. … Show more
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