Consumer experience in using 3D virtual garment simulation technology

Kim, Dong-Eun; LaBat, Karen L.

doi:10.1080/00405000.2012.758353

Cited by 36 publications

(36 citation statements)

References 23 publications

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“…3D body scanning has been of interest to retailers and interface developers due its efficiency of capturing human measurements (Song & Ashdown 2012) and its potential for future use in digital consumer tools. Kim and LaBat (2013) and Song and Ashdown (2015) use the comparison of real and virtual (3D body scan) fit, and highlight the conflict between real fit experiences and those in simulated environments. Virtual clothing technology software does little to extend to the use of 3D visualisation used in consumer contexts.…”

Section: Virtual Clothing Technology Literaturementioning

confidence: 99%

Enabling the digital fashion consumer through fit and sizing technology

Miell

Gill

Vazquez

2017

Journal of Global Fashion Marketing

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Online fashion retailing is a major growth area. Innovative online fit and sizing technologies that facilitate purchase continue to develop and launch, however, problems associated with digital expectations of fit and size in consumer decision-making, remain unresolved. This research focuses on 20 prominent fit and size technologies from a sample of 30, and uses content analysis to examine website design and operation. Content analysis combined with an extended literature review enables the linking of academic theory and practice. The research provides discussion for best-practice utilisation of fit and sizing technology through the Omni-fit model, which accounts for the combination of technological approaches, and the emerging influence of augmented and virtual reality fashion technology. The results include the need for improvements to 3D visualisation, user experience, and online customer relationship management of existing websites, aligned with Omni-channel retailing practice.

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Section: Virtual Clothing Technology Literaturementioning

confidence: 99%

Enabling the digital fashion consumer through fit and sizing technology

Miell

Gill

Vazquez

2017

Journal of Global Fashion Marketing

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“…The study was limited with the usage of private sale site sites in apparel shopping. In fact, most of the people avoid purchasing apparel online because of the size and fit issues as confirmed by Kim and LaBat (2013) who state that selecting the size of the garment without seeing the garment on the body is one of the main problems of online apparel shopping. Moreover, it may be because, no item was inserted regarding the payment security in the proposed research model.…”

Section: Discussionmentioning

confidence: 80%

Acceptance of apparel private sale sites by consumers: application of original and extended technology acceptance model

Sarıçam

2014

The Journal of The Textile Institute

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In this study, the private sale sites, a new way of online retailing of especially fashion type of apparel products, are investigated in order to determine and understand the acceptance of them by the consumers. The factors that determine the attitude and intention of consumers toward private sale sites are analyzed using two models: the original technology acceptance model (TAM) and proposed TAM which is extended with addition of distinctive features of these sites. These features are specified as quality dimensions in three groups, namely, system flexibility, service reputation, and service attractiveness. Both TAM and proposed TAM models are validated using confirmatory factor analysis and structural equation modeling on the data obtained from a sample of 344 people living in Turkey. In the end, it is suggested that the apparel retailers to focus on the service attractiveness and service reputation in order to influence the attitude of the consumers and motivate them to use the private sale sites.

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“…They formulate garment transfer as a constrained optimization problem and solve it using iterative quadratic minimization. A recent study [31] shows that such applications are well-received by public and have potential commercial uses.…”

Section: Previous Workmentioning

confidence: 99%

Real-time virtual fitting with body measurement and motion smoothing

Gultepe

Güdükbay

2014

Computers & Graphics

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a b s t r a c tWe present a novel virtual fitting room framework using a depth sensor, which provides a realistic fitting experience with customized motion filters, size adjustments and physical simulation. The proposed scaling method adjusts the avatar and determines a standardized apparel size according to the user's measurements, prepares the collision mesh and the physics simulation, with a total of 1 s preprocessing time. The real-time motion filters prevent unnatural artifacts due to the noise from depth sensor or selfoccluded body parts. We apply bone splitting to realistically render the body parts near the joints. All components are integrated efficiently to keep the frame rate higher than previous works while not sacrificing realism.

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Consumer experience in using 3D virtual garment simulation technology

Cited by 36 publications

References 23 publications

Enabling the digital fashion consumer through fit and sizing technology

Enabling the digital fashion consumer through fit and sizing technology

Acceptance of apparel private sale sites by consumers: application of original and extended technology acceptance model

Real-time virtual fitting with body measurement and motion smoothing

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