Sales Tunnels in Messengers as New Technologies for Effective Internet-Marketing in Tourism and Hospitality

Bashynska, Iryna; Lytovchenko, Iryna; Kharenko, Dmytro

doi:10.35940/ijitee.l3470.1081219

Cited by 15 publications

(10 citation statements)

References 6 publications

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“…Also, it has to be taken into account that users have long been tired of marketing aggressiveness and have stopped responding to obsessive offers (Bashynska, Lytovchenko, & Kharenko, 2019), in turn, confirms the need to evaluate the effectiveness of the proposed content. However, despite this and the above, how to measure the quality and effectiveness of content delivery in interaction with customers remains unresolved.…”

Section: Literature Reviewmentioning

confidence: 99%

The evaluation of content effectiveness within online and offline marketing communications of an enterprise

Ugolkov

Karyy

Skybinskyi

et al. 2020

Innovative Marketing

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The article aims to investigate the role and features of the content and test proposed indicators for evaluating its effectiveness within the marketing enterprise communications with the client using Internet technologies. The differences between traditional content communications and content communications using unifying content have been presented. Based on review of scientific works and statistic data and results of the studies, a system of indicators for evaluating the level of content supply cost-effectiveness is proposed: average cost of attracting one user of website, coefficient of lead generation of the Internet website, average cost of attracting one lead, content effectiveness ratio, average purchase in consequence of content supply, profit from the sale of goods in consequence of content supply, profitability of using the Internet marketing tools. This system of indicators allows monitoring of content effectiveness at key stages of enterprise-customer interaction. The proposed indicators of content effectiveness were tested on two leading enterprises in the field of water purification and water supply in Ukraine: “ZIKO Company” and “BWT Ukraine”. It was concluded that only a high quality of content supply could provide an enterprise with a high level of customer conversion and significant visibility of its website in different search engines.

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Section: Literature Reviewmentioning

confidence: 99%

The evaluation of content effectiveness within online and offline marketing communications of an enterprise

Ugolkov

Karyy

Skybinskyi

et al. 2020

Innovative Marketing

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show abstract

“…Structural transformations occurring in the world economy are conditioned by the transition from an "industrial economy" to a "knowledge economy" characterized by the dominance of intellectual capital and innovation [1][2][3]. These should be the basis for the dynamic development of production, a necessary component of the process of ensuring successful, long-term and sustainable functioning of the enterprise, one of the fundamental components of an effective strategy and an important tool for ensuring competitive advantages.…”

Section: Introductionmentioning

confidence: 99%

Improving Accounting and Analysis of Innovative Costs

Ivanchenkova*,

Skliar,

Pavelko

et al. 2019

IJITEE

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Based on the goal set in the beginning of the work and formulated tasks, the research is devoted to the study of theoretical and normative bases of accounting and analysis of innovative costs of the enterprise. The essence of innovation and innovation costs as an object of accounting and analysis is investigated. The actual problems of accounting of expenses on innovations are analyzed. The methodical bases of the enterprise innovative cost analysis are investigated. Investigating the current issues of accounting for innovation costs before accounting for innovation costs has identified a key direction - displaying innovation costs as a separate accounting entity. The study provides recommendations on how to improve accounting and analysis of innovation costs, namely, the authors proposed an accounting approach that provides for the preliminary creation of additional analytical sections on the expense accounts and in the accounts, which keep records of capital investment and proposed to analyze innovation costs as part of a comprehensive analysis of innovation activity of the enterprise. An algorithm for analyzing enterprise innovation has been developed, which includes five stages of analysis, a system of indicators for analysis of innovation, a statement of sources of financing of innovation-investment activity and a statement of the volume of innovation costs, which will provide a well-reasoned and reasonable estimate of costs.

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“…At a time when the world around us is subject to rapid social changes, innovative methods of mastering the social space are increasingly being approved in management practice. Social technologies are becoming an intellectual resource, the use of which allows not only to study and predict various social changes but also to actively influence practical life, obtaining an effective and predictable social result [1][2][3].…”

Section: Introductionmentioning

confidence: 99%

Innovative Social Technologies in the Region Management System

Gudz,

Ivanchenkov,

Oliinyk

et al. 2019

IJEAT

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The article discusses the theoretical issues of the application of innovative social technologies in the general mechanism of managing the region as a separate territorial unit. The mechanisms of using social technologies to achieve a managerial effect are considered, and critical tools for making a given social result are identified. From the point of view of the methodology, a comprehensive algorithm for the application of social technologies in the general strategy for managing the region is proposed. A sequence of stages of social interaction is presented, during which the management strategy is implemented and forms social reality. Social technologies are considered from the position of a key tool of the management system, and also the effects exerted on all spheres of society are examined. The relationship between the effectiveness of applying social technology and the effectiveness of the resulting vector of managerial impact, between conditional social costs and potential incomes, is separately highlighted.

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Sales Tunnels in Messengers as New Technologies for Effective Internet-Marketing in Tourism and Hospitality

Cited by 15 publications

References 6 publications

The evaluation of content effectiveness within online and offline marketing communications of an enterprise

The evaluation of content effectiveness within online and offline marketing communications of an enterprise

Improving Accounting and Analysis of Innovative Costs

Innovative Social Technologies in the Region Management System

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