S-O-R Theory and the issues of environment: the role of online social media in affecting public opinion

Abstract

This research focuses on the role of online social media in leading public opinion to care more about climate change. This paper aims to analyze the extent to which online social media is involved in reporting developments in climate change or other environmental issues. This research is useful for regional head candidates or legislative in carrying out political campaigns. This research is also useful for stakeholders in making policies related to issues environments after getting a lot of data and documents from online social media. The theory used in this study is stimulus-response organism (S-O-R) theory. This theory explains that the communication process can take place from the source or communicator through the media to the audience.

Social Media Strategies by the Sobat Icad Community to Support Richard Eliezer as a Justice Collaborator

“…The S-O-R theory views a shift in the communicant's perspective as something that can be generated through a process that occurs within the communicant. This process is triggered by external influences that can originate from individuals as well as media to the audience (Unde & Seniwati, 2019). Similar to the perspective in persuasive communication theory, the S-O-R theory…”

“…The perspective of the S-O-R theory is quite relevant to everyday communication processes, making it a foundation for various earlier communication studies, especially those related to social media. This is because the S-O-R theory views the communication process as occurring from the source or communicator through the media as a container for the message conveyed to the public or audience (Unde & Seniwati, 2019). Such as in the study titled "How social media influencers' narrative strategies benefit cultivating influencer marketing: Tackling The relevance of the S-O-R theory to activities and interactions on social media that can be studied through the behavior of communicators and recipients makes the S-O-R theory a suitable theoretical foundation for this research.…”

“…Through the campaign conducted by the Sobat Icad community to the public, it's evident that different individuals have varying perspectives and diverse responses. According to the S-O-R theory, communicants' perspectives are triggered by external influences that can originate from individuals and the media toward the audience (Unde & Seniwati, 2019). Based on the researcher's observations, the persuasive messages conveyed by the Sobat Icad community during their support campaign for Richard Eliezer have always played the role of a stimulus.…”

Understanding online purchase intention of plant-based foods: Exploring causal factors and moderating role of self-efficacy within the SOR theory

“…The SOR framework delineates the external stimuli, encompassing psychological determinants such as perceived value [ 37 ], social influence [ 38 ], and consumer identity [ 39 ], which trigger cognitive processes. Simultaneously, it examines the internal cognitive factors, including public perception or knowledge through social media communication [ 40 ], online brand trust [ 41 ], and attitudes [ 42 ], reflecting the individual's perceptions and emotional reactions. Applying the SOR theory in the context of PBFs enables researchers to explore how these stimuli, both external and internal, converge to influence consumers' intentions to purchase PBFs online.…”