Social Media Strategies by the Sobat Icad Community to Support Richard Eliezer as a Justice Collaborator
Xiantira Ghassani Celesta,
Rizaldi Parani,
Christa Olivia Geraldine
Abstract:The Sobat Icad community uses social media to express their aspirations in supporting Richard Eliezer as a justice collaborator in the case of Brigadier J's murder. Through this study, the researchers identified the strategies used by Sobat Icad community in utilizing social media as a platform to provide support through campaigns. The research was conducted based on the Stimulus-Organism- Response theory by Carl Hovland and the Campaign Concept by Anne Gregory. The researchers employed a descriptive qualitati… Show more
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