Understanding online purchase intention of plant-based foods: Exploring causal factors and moderating role of self-efficacy within the SOR theory

Teangsompong, Teerapong; Sawangproh, Weerachon

doi:10.1016/j.heliyon.2024.e30785

Cited by 1 publication

(1 citation statement)

References 106 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Menurut (Teangsompong & Sawangproh, 2024), media sosial adalah sekelompok aplikasi berbasis web yang dikembangkan berdasarkan teknologi dan ideologi Web 2.0, memungkinkan pengguna untuk membuat dan memodifikasi konten. Web 2.0 kini menjadi platform media sosial.…”

Section: Social Media Marketing Activityunclassified

Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen

Bimo Satrio Djati,

Agus Abdurrahman

2024

Journal of Economics, Business, Accounting and Management

View full text Add to dashboard Cite

The purpose of this research is to determine the influence of Social Media Marketing Activities on brand equity; to determine the influence of brand equity on E-WOM; to determine the influence of E-WOM on consumer purchasing intentions and to determine the influence of Social Media Marketing Activities on consumer purchasing intentions. Research data collection was carried out using a cross sectional approach carried out over a 1 month period using questionnaires distributed via social media. Researchers distributed questionnaires to consumers who made online purchases to students in Yogyakarta. The analysis tool uses SEM AMOS. The research results show that there is a significant relationship between social media marketing activities and brand equity; there is a significant relationship between brand equity and e-wom; There is no influence of the e-WOM variable on purchase intention and there is a significant relationship between social media marketing activities and purchase intention.

show abstract

Section: Social Media Marketing Activityunclassified

Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen

Bimo Satrio Djati,

Agus Abdurrahman

2024

Journal of Economics, Business, Accounting and Management

View full text Add to dashboard Cite

show abstract

Understanding online purchase intention of plant-based foods: Exploring causal factors and moderating role of self-efficacy within the SOR theory

Cited by 1 publication

References 106 publications

Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen

Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen

Contact Info

Product

Resources

About