Researching Hospitality and Tourism: A Student Guide

Exploring Potential Visitor and Visitor Perception of Destination Image of Palabuhan Ratu through Personal Values

“…In deductive approach, the theory and hypotheses tested may be proved or confirmed by the findings in the end of the research. However if the research findings show contrasting evidences the tested theory may need some modifications or even replaced with new theory in some extreme cases (33). This research adopted survey approach instead of interview because it was deemed as better way to reach a broad range of respondents, represent larger population and produce a quantifiable empirical data (34).…”

Looking Good and Sounding Right The importance of Aesthetic Labour with Bandung Travel Agency Industry

“…Phenomenological paradigm usually has small samples to investigate in depth or over time [24]. Moreover, inductive approach is concerned with context, therefore, study of small sample of respondents more appropriate than large number [25].…”

Researching Tourism, Leisure and Hospitality for your Dissertation

“…Hard-pressed faculty clearly cannot engage with every student's dissertation topic at the same level but what is missing here is consideration of the extent to which universities could prestructure the range of choices available to students to ensure that they get a knowledgeable supervisor. Also in the first chapter, Mason introduces the idea that many social scientific researchers deny the very possibility that research can be 'objective' in the natural scientific sense but as is often the case with such assertions, the essence of the position lies in a vulgar (mis)reading of positivism which in this particular instance is somewhat unfairly implied to be present in the work of Brotherton (2008) and by extension others. More pointedly the issue is not followed through in any meaningful way, giving the novice reader for whom this book is intended a somewhat didactic and unqualified perspective on the matter.…”

“…Compared to fifteen to twenty years ago, the market for research methods texts in business and its various specialisms is an increasingly saturated one. The current market leader in tourism and hospitality is almost certainly Brotherton (2008) whose book is cited in Mason's text on more than one occasion (and, in a declaration of interest, it should be noted that this reviewer has collaborated with Brotherton on numerous writing projects and both of us are currently 'Sage' authors).…”