Looking Good and Sounding Right The importance of Aesthetic Labour with Bandung Travel Agency Industry

Abstract

Abstract-In this era which called Experienced Economic Era by Pine andThis research was using phenomenological philosophy and qualitative method. By using purposive sampling method, the respondents were employee and managers from two different travel agencies in Bandung. The data were collected using one to one interview and analysed using content analysis method. There were some similarities and also differences within the four stages with other current research regarding Aesthetic Labour. Attitude was seen as more important than appearance within Bandung Travel Agency Industry since it was harder to be thought and trained or re-shape. All respondents stated that aesthetic labour was an important supply of labour within Bandung Travel Agency Industry though the application on the recruitment, selection, training, and the service encounter were not as significant as other industries. Further research regarding Aesthetic Labour will be needed. Set of criteria regarding attitude and appearance within Bandung travel agency industry should be revealed in order to make better criteria of job requirements.