This research's aim is to find out the grand of gastronomy in Kapau , the components of gastronomy in Kapau, people 's contributions and government acts to preserve traditional gastronomy in Kapau, Agam , West Sumatra. Kapau, is a small region in West Sumatra that is known by fine traditional foods that have a unique taste on every food they are made. Therefore, Kapau is also known as a village that creates many expert chefs. To reach the aims written above, this research uses the mix method both qualitative and quantitative. Observation, questionnaire, interview and some documentary studies used to get the data. The result of this research is shows that Kapau Rice is a kind of traditional gastronomy that is very famous, not only among the Kapau citizens, but it is also known by the larger society outside. Regarding gastronomic tourist attractions in Kapau Village, Kapau rice has a good and unique taste and which cannot be found in other food. Gastronomy conservation has been done by government, chefs, and local leaders of the village by passing the cooking method from generation to generation. As a recommendation gastronomic travel pattern has been made in order to conserve traditional gastronomic in Kapau Village. Kapau rice consist of diverse Kapau traditional food such as Rendang, Gulai and Dendeng.
The main purpose of this study is to determine the effect of meal experience on revisit intention at Nasi Bancakan Abah Barna, Bandung City. Meal experience is a series of eating experiences that consumers feel from the time they enter the restaurant until they finish enjoying the food. The independent variable (X) is meal experience which has eight dimensions, namely food and drink, variety in menu choice, level of service, price and value for money, interior design, atmosphere and mood, location and accessibility and food and beverage service employee (Davis et al., 2018). While the dependent variable (Y) in this study is revisit intention with dimensions of likelihood to visit again, likelihood to recommend others, and likelihood to be the first choice for future visit (Ramukumba, 2018). This research uses quantitative and methods and explanatory survey. The results showed that simultaneously meal experience had a significant effect on revisit intention in Nasi Bancakan Abah Barna with a Fvalue of 6.498 Ftable of 2.04, therefore based on these results it is said that Fcount Ftable. Partial test results show that the dimensions of atmosphere and mood is obtained with tcount of 3.336 with Sig. 0.001 and the dimensions of location and accessibility is obtained with tcount of 2.486 with Sig. 0.015. These results show that the dimensions of atmosphere, mood, location, and accessibility on meal experience partially have a significant effect on revisit intention.
AbstrakPenelitian ini bertujuan untuk mengetahui kelayakan bisnis pada restoran Ma'kerang yang ditinjau dari aspek pasar dan pemasaran, manajemen, teknis/operasi, hukum, ekonomi sosial dan keuangan.Metode yang digunakan adalah metode kuantitatif, untuk aspek pasar menggunakan segmentasi, pasar target dan posisi pasar dan pemasaran menggunakan bauran pemasaran 7P (Product, price, place, promotion, people, physical evidence, process). Aspek manajemen menggunakan perencanaan, pengorganisasian, pelaksaan dan pengawasan. Aspek teknis/operasi dengan menggunakan penilaian lokasi area produksi, luas area produksi, dan tata letak area produksi. Aspek hukum dengan menggunakan penilaian badan hukum, izin-izin yang dimiliki, dan sertifikat tanah. Aspek ekonomi sosial menggunakan penilaian dampak ekonomi dan dampak sosial. Aspek keuangan dengan menggunakan metode penilaian investasi. Berdasarkan hasil penelitian dengan wawancara pemilik, manajer, karyawan, wargasekitar, kuesioner dan observasi menjelaskan bahwa aspek pasar sudah baik karena dalam segmentasi, pasar target, dan posisi pasar Ma'kerang sudah jelas. Dan hasil penilaian pemasaran mengenai 7P (Product, price, place, promotion, people, physical evidence, process) berada pada kategoricukup baik dan layak untuk dijalankan. Aspek manajemen layak untuk dijalankan karena Ma'kerang memiliki perencanaan, pengorganisasian, pengawasan dan pelaksanaan dalam operasional sudah baik. Aspek teknis/operasi tidak layak karena hasil penilaian luas produksi dan tata letak produksi tidak luas dan penataan peralatan belum tertata rapih.Aspek hukum tidak layak karena Ma'kerang belum memiliki izin usaha dari pemerintah. Aspek ekonomi sosial layak karena Ma'kerang tidak memberikan dampak yang negatif untuk warga sekitar. Aspek keuangan dengan indikator penilaian investasi bahwa payback period3 bulan 8 hari maka usaha layak untuk dijalankan Net present value (NVP) 34,514,085 > 40,520,500 sehingga tidak dapat diterima dan tidak layak, Internal rate of return (IRR) 67% > 5,25% sehingga layak untuk diteruskan, dan Profitability Index (PI) 1.839 > 1 sehinggadapat diterima dan layak.Berdasarkan hasil penelitian saran dari penulis Ma'kerang harus bisa mempertahankan kualitas produk, terus memberikan promosi yang menarik agar dapat menarik konsumen. Manajer Ma'kerang harus selalu memberikan pengarahan kepada karyawan agar pekerjaan lebih terarah. Lokasi produksi Ma'kerang harus diperluas dan lebih ditata dengan rapi. Dan Ma'kerang harus membuat izin usaha kepada pemerintah.
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