Regulatory Role of TQM between the Marketing Orientation, Entrepreneurial Orientation and the Organizational Performance and Competitiveness

Abstract

This review is aiming to investigate the integration of people, planning and process in a Total quality management (TQM) setting prompting organizational performance and their competitiveness. In order to compete for a good market position, organizations need to implement effective management strategies such as TQM. The term TQM is explained as "managing the entire organization so that it excels in all dimensions of products and services that are important to the customer". However, TQM model goes beyond product, process and service quality. The objective of this review is to develop an understanding of TQM and its possible influence on organizational performance and competitiveness. This review will be looking at entrepreneurial orientation (EO), market orientation (MO), and organizational competitiveness attributes. As quality is a mixture of many interconnected efficiencies that makes the difference at the end. Likewise, quality is an organization's first step towards market competitiveness. EO is an important factor which could lead to various advantages and added value if adequately implemented in the organization with other supportive strategic management initiatives. It is identified that the problem of organizations not accomplishing the anticipated performance through EO and MO is due to the deficiency of organizational inappropriate schemes and worthless practices. In addition, EO as alone is insufficient resource to enhance performance and achieve competitive advantages. In addition, organizational internal resources (resource base view (RBV)) are important for organizational performance. Continuous premium quality leads organizations to avail sustainable competitive position in the market. TQM, EO (internal resources) and MO (external resources) contribute to organizational intangible capabilities that lead organizations to achieve their desired performance and competitiveness. This review will look into and conceptually find why even there are sufficient literature on TQM, EO and MO available, but still the previous research have unable to provide a unambiguous and strategic avenues for practitioners to accept.

Moderating Effect of Industry Forces on Entrepreneurial Orientation of Small Hotels Business Performance in Ghana

“…This also explains the crucial roles played by entrepreneurial orientation and industry forces in achieving business performance in the operations of small-size hotels. This confirms (Alsughayir, 2016;Vega-Vázquez, Cossío-Silva, & Revilla-Camacho, 2016), the assertion that hotels that use competitive aggressiveness acquire more competitive information about other firms and this leads to better new service performance. That is achieving business performance by small-size hotels is contingent on the hotel's ability to develop sufficient entrepreneurial orientation and as well as designing strategies to combat industry forces.…”

“…Although several kinds of literature have suggested competitive aggressiveness is closely related and partially explained by the proactiveness measure of EO, competitive aggressiveness was included as a part of EO, and as such, any firm challenging the entry of other firms into their market would be considered entrepreneurial. Hotels that engage in such a competitive aggressiveness tend to have higher performance and acquire more competitive information about other firms earlier and this leads to better new service performance (Alsughayir, 2016;Vega-Vázquez, Cossío-Silva, & Revilla-Camacho, 2016).…”

Dimensional Context of Total Quality Management Practices and Organizational Performance of SMEs in Nigeria: Evidence from Mediating Role of Entrepreneurial Orientation

“…Extant studies slightly focused on the indirect effect of entrepreneurial orientation on interrelationship flanked by TQM and performance (Imran et al, 2018; Alsughayir, 2016;Kaynak, 2003). In addition, the prevailing study on the connection between TQM, entrepreneurial orientation, and performance is evolving, as well as the dimensional function of EO in this interaction had not been copiously unraveled.…”

Orientación emprendedora, gestión de la calidad total y desempeño del sector hotelero de Baja California: un estudio cuantitativo

“…Entre los diferentes conceptos de GCT, Alsughayir (2016) lo define como "la gestión de toda la empresa para que sobresalga en sus productos y servicios que son importantes para el cliente". Por su parte, Zairi (2013) menciona que GCT es la combinación del proceso socio técnico para hacer las cosas correctas, desde la primera vez y con la viabilidad económica en cada etapa de cada proceso.…”