2008
DOI: 10.1521/soco.2008.26.6.700
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Regret: The Roles of Consistency-Fit and Counterfactual Salience

Abstract: Four studies examined the role of a decision's consistency with the orientation of the decision-maker in determining regret. In accordance with our consistency-fit model of regret, the consistency of a decision in relation to decision-makers' goals (Experiments 1), mood states (Experiment 3), and personality orientations (Experiments 2 and 4) predicted regret levels such that consistent decisions were less regrettable than decisions that were inconsistent. In Experiment 1, consistent decisions were defined in … Show more

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Cited by 17 publications
(23 citation statements)
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“…In short, the more that participants simultaneously felt that (a) an alternative behavior on the part of Mr. Jones was possible and that (b) such an alternative behavior would have led to a different and more desirable outcome, the more responsibility/blame they assigned to Mr. Jones and the more negative affect they expected him to experience. In addition to demonstrating how CP (the multiplicative product of IL and TL) can be measured and used to predict judgments, results of Study 1 also suggest that CP offers more predictive utility than the sheer frequency of counterfactual thoughts generated (a characteristic that to this point has been the only quantitative index used to predict counterfactual thought effects; see Roese, 1997; Seta, Seta, McElroy, & Hatz, 2008). Results also clarified that both CP for a single counterfactual as well as an average CP (in the case of multiple counterfactuals) can predict judgments.…”
Section: Resultsmentioning
confidence: 99%
“…In short, the more that participants simultaneously felt that (a) an alternative behavior on the part of Mr. Jones was possible and that (b) such an alternative behavior would have led to a different and more desirable outcome, the more responsibility/blame they assigned to Mr. Jones and the more negative affect they expected him to experience. In addition to demonstrating how CP (the multiplicative product of IL and TL) can be measured and used to predict judgments, results of Study 1 also suggest that CP offers more predictive utility than the sheer frequency of counterfactual thoughts generated (a characteristic that to this point has been the only quantitative index used to predict counterfactual thought effects; see Roese, 1997; Seta, Seta, McElroy, & Hatz, 2008). Results also clarified that both CP for a single counterfactual as well as an average CP (in the case of multiple counterfactuals) can predict judgments.…”
Section: Resultsmentioning
confidence: 99%
“…In an attempt to understand this emotional experience or state, researchers have investigated the causes and mitigations of regret (e.g., Chua, Gonzalez, Taylor, Welsh, & Liberzon, 2009;Kahneman & Tversky, 1982;Zeelenberg, van Dijk, Manstead, & van der Pligt, 1998). While focusing on different factors leading to regret, most regret theories (Decision Justification Theory; Connolly & Zeelenberg, 2002;Consistency Fit Theory;Seta, McElroy, & Seta, 2001;Seta, Seta, McElroy, & Hatz, 2008) agree on the antecedent -an outcome of an event is perceived negatively. Without the perception of a negative outcome, regret is unlikely to occur.…”
Section: Regret Theory and Researchmentioning
confidence: 99%
“…Psychological research has expanded the economic conception of regret by highlighting that the comparison can occur not only at the factual but also at the counterfactual level, by imagining the possible outcomes of the foregone options ( Kahneman and Miller, 1986 ; Kahneman, 1995 ; Roese, 1999 ; van Dijk and Zeelenberg, 2005 ). Moreover, such a research has also investigated structural features of the regrettable decisions (e.g., deciding of acting vs. not acting; time effect on action-based regret and inaction-based regret, see below), appraisals ( van Dijk and Zeelenberg, 2002 ), phenomenology (e.g., Zeelenberg et al, 1998a ; Marcatto and Ferrante, 2008 ; Summerville and Buchanan, 2014 ; Buchanan et al, 2016 ), behavioral consequences (of both anticipated and experienced regret; e.g., Mellers, 2000 ; Tsiros and Mittal, 2000 ; Zeelenberg et al, 2001 ; Marcatto et al, 2015 ; Davidai and Gilovich, 2018 ), and modes of regulation of regret (e.g., Inman, 2007 ; Zeelenberg and Pieters, 2007 ; Seta et al, 2008 ).…”
Section: Introductionmentioning
confidence: 99%