Quais categorias se relacionam à imagem corporal na literatura de conduta do consumidor e psicologia?

Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive journals and authors, the most impactful studies and an analysis of thematic categories and some network analyses. The results show a slight increase in the interest on the topic, which indicates the need for intensified research in the field, especially focused on areas of study such as economic vulnerability, obesity, alcohol and drug consumption, individuals with physical disabilities, environmental practices, and adoption of sustainable strategies, technology and social services. In the Brazilian context, we identified the need to disseminate the themes in the academic field, that is, postgraduate programs in marketing area, scientific journals and conferences. Finally, our study is considered a call for a change in the perspectives of researchers and journal reviewers in the field of consumer studies.

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Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research

Neto

Silva

Lima

et al. 2021

Organ. Soc.

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Análise da Produção Científica sobre Transformative Consumer Research e Transformative Service Research

et al. 2021

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Drawing technique in understanding the meaning of adolescent pregnancy

Demori¹,

Prates

Pilger³

et al. 2021

RSD

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Objective: to investigate the meanings of adolescents about pregnancy. Method: qualitative study of ethnographic aspect, performed with eight pregnant teenagers. The data collection technique was the narrative interview, which was subjected to thematic analysis, and drawing as a complementary technique. The study was initiated after approval by the Ethics Committee with CAAE number 00554512.0.0000.5346. Results: the use of the drawing produced meanings of the bodily changes, which were of reflection about their silhouette, timidity in representing themselves in a drawing and satisfaction with the corporal alterations caused by the pregnancy. In the representations, they were alone, only one included the partner. Conclusion: the drawing allows a more communicative and participatory position during the interviews. Thereby, it recognizes the relevance of using this technique in data collection work with anthropological approach.

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Quais categorias se relacionam à imagem corporal na literatura de conduta do consumidor e psicologia?

Cited by 3 publications

References 41 publications

Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research

Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research

Análise da Produção Científica sobre Transformative Consumer Research e Transformative Service Research

Drawing technique in understanding the meaning of adolescent pregnancy

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