Purchase Behavior : Online Tour Package

Abstract

The purpose of this study was to analyze a model of online tour package purchasing behavior which is influenced by the perceptual aspects of review ratings, perceived risk, trust and purchase intention. The research design used a combination of exploratory, descriptive-quantitative research. The population and sample selection uses consumers in West Jakarta who will purchase tour packages online. Determining the number of samples using purposive sampling technique and will be distributed to 203 consumers. These findings prove that the rating review positive effect on trust and perceptions of risk. Perceptions of risk have a negative effect on trust and purchase intention. Trust has a positive effect on purchase intention. This is an important consideration for business actors in making future marketing strategy decisions to achieve competitive advantage.

Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

“…In accordance with previous empirical studies, many factors influence customers to intend to repurchase such as risk (Hamdan, et al 2021a), e-trust (Della Fitriana, Hamdan, and Imaningsih 2021), hedonic value (Hamdan & Paijan, 2020), rating review (Hamdan Hamdan and Yuliantini 2021), satisfaction Wydyanto & Hamdan, 2020), product knowledge (Hamdan & Raharja, 2020), and eWOM (Samudro and Hamdan 2021b).…”

“…Various research findings on the factors that influence repurchase intention in the context of online shopping. However, the latest research that has become a phenomenon of online shopping behavior is about ratings and reviews (Hamdan & Yuliantini, 2021), because when visiting an online store site or application, the main consideration is the reviews and ratings given by consumers who already have transaction experience. with the online store (Wingate 2019).…”

Risk and trust using mHealth application

“…Consumer trust is formed because there is little perceived risk that leads to the act of making transactions online (To et al, 2019). In addition, (Hamdan & Yuliantini, 2021;Lim et al, 2016;Lin & Chuang, 2018) found a positive and significant influence among trust and intention to use online applications. Based on the previous discussion, it is suspected that trust has a positive and significant effect on the intention to use and mediate risk.…”

The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta

“…The most important thing in the context of online shopping behavior is intention, because it is a form of a person's sincerity which is reflected in certain actions (Hamdan, Kurniawan, Imaningsih, and Samudro, 2021). Online shopping intention has been widely studied in previous research (Ali, Hamdan, and Mahaputra, 2022;Anshu, Gaur, and Singh, 2022;Hamdan and Yuliantini, 2021;Pham and Nguyen, 2019). It has been recognized that the most important factor to be researched that influences repurchase intention in the context of online shopping is promotion (Luthfiana and Hadi, 2019;Tong, Xu, Yan, and Xu, 2022), website quality (Nafisah and Hayati, 2022;Pham and Nguyen, 2019), e-service quality (Hamdan and Paijan 2020;Sari and Hariyana 2019), dan e-trust (Miao et al, 2022;Prahiawan, Juliana, and Purba, 2021).…”