“…Researchers prefer Shopee as the object of this study because as a newcomer, Shopee is able to compete, especially because it has a strong link to trends in Indonesian online shopping behavior. The most important thing in the context of online shopping behavior is intention, because it is a form of a person's sincerity which is reflected in certain actions (Hamdan, Kurniawan, Imaningsih, and Samudro, 2021). Online shopping intention has been widely studied in previous research (Ali, Hamdan, and Mahaputra, 2022;Anshu, Gaur, and Singh, 2022;Hamdan and Yuliantini, 2021;Pham and Nguyen, 2019).…”