The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta

Syachrony, Muhamad Ilham; Hamdan, Hamdan; Ilhamalimy, Ridho Rafqi

doi:10.54268/baskara.5.2.193-205

Cited by 8 publications

(9 citation statements)

References 31 publications

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“…1 October 2023 has a significant effect on increasing company revenue by utilizing digital marketing such as e-commerce, Facebook and Instagram. As for (Syacroni et al, 2023) and(Ayu Larasati et al, 2022) found that implementing digital marketing strategies can increase sales of company products.…”

Section: Discussionmentioning

confidence: 99%

“…Furthermore, integrating targeted communications with online services according to the needs of each individual or specific customer. (Syacroni et al, 2023) In short, digital marketing is an activity that achieves marketing goals through the application of technology and digital media, especially the internet. According to (Purwana et al, 2017), Digital marketing is the activity of promoting and finding markets through digital media online using various means such as social networks.…”

Section: Digital Marketingmentioning

confidence: 99%

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Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Ilhamalimy,

Supratman,

Septika

2023

BASKARA

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Indonesia is one of the countries that still has problems with waste management. Utilization of used goods or non-consumable materials to create environmentally friendly products is the best way to achieve environmental sustainability, including as a solution for waste management in Indonesia. The NTB Waste Bank Shop is one of the a handicraft business that processes waste into an environmentally friendly household product, this study aims to determine what green marketing and digital marketing strategies are being carried out by the NTB waste bank shop in increasing the number of sales of its products. This study used a qualitative method with a purposive sampling technique. Data collection techniques in this research were carried out using observation, interviews and documentation methods. The analytical tool in this research uses the Miles and Huberman model with activity stages in data analysis, namely: data collection, data reduction, data presentation and conclusion drawing/verification. Data collection was obtained from interviews with owners and employees of the NTB waste bank, where the results of the research show that green marketing and digital marketing strategies can increase the number of product sales at the NTB waste bank. So the conclusion of this research is that the NTB waste bank in implementing marketing strategies must continue to be consistent and innovate in order to continue to increase the number of sales, especially digital marketing strategies in the future must be more innovative by adding advertisements that are placed.

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Section: Discussionmentioning

confidence: 99%

Section: Digital Marketingmentioning

confidence: 99%

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Ilhamalimy,

Supratman,

Septika

2023

BASKARA

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“…SEM is an analytical technique used to test and estimate causal relationships by integrating path analysis and factor analysis (Hamid & Anwar, 2019). This study uses SEM-PLS analysis because the sample size is small and the data is measured on an ordinal scale (Putri, Meisanti, & Sukrianto, 2023) (Syacroni et al, 2023).…”

Section: Methodsmentioning

confidence: 99%

Analysis of Consumer Perceptions to Purchase Intention of Jatropha Aromatherapy Candles

Putri,

Sadiah,

Nauly

2024

BASKARA

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Perceived price, perceived value, and perceived quality are crucial in shaping the purchase intention of Jatropha aromatherapy candles. This study analyzes the characteristics of Jatropha aromatherapy candle consumers and the effect of perceived price, perceived value, and perceived quality on the purchase intention of Jatropha aromatherapy candles. The data analysis technique used in this research is a quantitative analysis using SEM PLS. The results of this study indicate that Jatropha customers are mostly female, with the highest age range of 15–25 years. Most occupations are college students, and most are domiciled in DKI Jakarta. Perceived quality positively and significantly affects the purchase intention of Jatropha aromatherapy candles. Meanwhile, perceived price and value do not affect the purchase intention of Jatropha aromatherapy candles.

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“…Sari & Wening (2022) also found the results that customer satisfaction has an insignificant and negative effect on customer loyalty. Not to forget, Syachrony et al (2023) in his research found the results that e-service quality and website quality have an insignificant and negative effect on repurchase intention.…”

Section: E-loyaltymentioning

confidence: 96%

The Effect of E-Service Quality and Website Quality on E-Loyalty with E-Satisfication as an Mediating Variable at the Bluder Cokro Company

Febriyanti,

Irmawati

2024

pssh

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The rise of the Indonesian economy after passing through the Covid-19 pandemic, Madiun city specialty food entrepreneurs have a competitive strategy to achieve customer satisfaction so that customer loyalty is maintained in the long term by improving business quality regularly and periodically.This study aims to analyze the effectiveness of e-service quality and website quality on e-loyalty with e-satisfication as a mediating variable at the Cokro bluder company. The number of respondents in this study were 150 respondents who had experience shopping for bluder Cokro products online. The survey of respondents was conducted online using the google form facility so that the technique used to take samples in this study was purposive sampling technique because it was in accordance with certain considerations based on the objectives of this study. The data that has been obtained from respondents then goes through several test stages using the Smart PLS 3.0 program. Outer model there are several tests carried out such as validity test, reliability test and multicollinearity test while the inner model conducts Godness of Fit (Gof) test and hypothesis testing. The results of the analysis explain that e-service quality has a significant positive effect on e-loyalty, e-service quality has a significant positive effect on e-satisfication, website quality has a significant positive effect on e-loyalty, website quality has a significant positive effect on e-satisfication, e-satisfication also has a significant positive effect on e-loyalty so that e-satisfication successfully mediates the relationship between e-service quality and website quality on e-loyalty.

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The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta

Cited by 8 publications

References 31 publications

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Analysis of Consumer Perceptions to Purchase Intention of Jatropha Aromatherapy Candles

The Effect of E-Service Quality and Website Quality on E-Loyalty with E-Satisfication as an Mediating Variable at the Bluder Cokro Company

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