2021
DOI: 10.1177/20515707211022169
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Abstract: This article presents a synthesis of research that has drawn on the concept of psychological distance around questions related to prosocial consumer behavior, digitalization of consumption, and marketing practices. Our study is based on a meta-synthesis of 584 articles from psychology and marketing journals. It consolidates and validates the knowledge of the concept of psychological distance in these different marketing themes. It also shows how psychological distance can be used by managers to improve consume… Show more

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Cited by 1 publication
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References 222 publications
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