How do customers experience terroir? An investigation of its ability to increase brand relationship quality

Couder, Julien; Valette-Florence, Pierre

doi:10.1016/j.jbusres.2024.114712

Journal of Business Research

2024

DOI: 10.1016/j.jbusres.2024.114712

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How do customers experience terroir? An investigation of its ability to increase brand relationship quality

Julien Couder,

Pierre Valette-Florence

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How do customers experience terroir? An investigation of its ability to increase brand relationship quality

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References 85 publications

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