Psychological and Social Factors that Influence Online Consumer Behavior

Cetină, Iuliana; Munthiu, Maria-Cristiana; Rădulescu, Violeta

doi:10.1016/j.sbspro.2012.09.029

Cited by 60 publications

(37 citation statements)

References 11 publications

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“…Third, for the social factor, different social class will have different opinion on making decision to purchase the product whereas higher social class will purchase advertised and branded products while lower social class will purchase the goods that fulfil the needs of the individual (Rani, 2014). Finally, for the psychological factors, organization should develop its social media component as consumers are part of social networks that influence their online perception and trust in a certain website through word-of-mouth (Cetină, Rădulescu, & Munthiu, 2012). It is important that advertisers have to obtain the knowledge between advertising and consumer such as how advertising affects and how consumer behavior reacts.…”

Section: Consumer Purchasing Behaviormentioning

confidence: 99%

The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

Hee¹,

Yen²

2018

IJHRS

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This paper aims to analyze the relationship between print service advertising, broadcast advertising, social media advertising and consumer purchasing behavior. Focusing on the role of advertising media in enhancing consumer purchasing behavior, the research was set in the context of Malaysian food and beverages industry. The respondents consisted of consumers of the food and beverages outlets in Johor Bahru, Johor, Malaysia. A quantitative cross sectional survey method was adopted, coupled with factor analysis and multiple regression analysis to analyze the collected data. The findings of this study revealed that print service advertising, broadcast advertising and social media advertising were positively and significantly related to consumer purchasing behaviour. Further, social media advertising was found to be the strongest predictor of consumer purchasing behavior. The findings of this research facilitate food and beverages operators to identify the appropriate method of advertising to capture the attention of consumers and subsequently increase their market share.

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Section: Consumer Purchasing Behaviormentioning

confidence: 99%

The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

Hee¹,

Yen²

2018

IJHRS

View full text Add to dashboard Cite

show abstract

“…According to Cetină, Munthiu, and Rădulescu (2012), it is unquestionable that the digital revolution exerted one of the most powerful influences on consumer behavior. Amor (2002) stated that one of the biggest advantages of the Internet is its global availability, with the consumer being influenced by the availability of the products.…”

Section: Introductionmentioning

confidence: 99%

The Internet Impact on Travel Purchases: Insights from Portugal

Martins¹,

Salazar²,

Inversini³

2015

Tourism Analysis

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This research proposes an analysis of online consumer buying behavior in the travel and tourism field in Portugal. The study utilizes a self-administrated survey on a sample of 380 individuals created in order to understand the influence of the Internet on consumer buying behavior. The survey was administrated in Portugal, one of the European countries that are still struggling with Internet penetration. Results show the importance of the Internet has on two stages of the buying process: (i) alternative evaluation and (ii) buying act. Furthermore, this research highlights the critical role of touristic products availability and search costs on the buying behavior of consumers. However, past bad experiences and a certain level of insecurity persist as factors limiting the online purchase process. Results confirm the general trends in consumer behavior and highlight the need of moving further for Portugal in terms of technology adoption.

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“…Larry Weber argues that intelligent marketers should encourage consumers' participation to social networks to which they wish to pertain and where the dialogue with the consumers and between them can be solved (Webber, 2009). Online marketers may influence the buying decision process of online consumers by using traditional marketing instruments and mainly by creating and delivering adequate online experience, of Web experience (Cetina, Munthiu, & et al, 2012). Brands provide a valuable instrument to influence consumer behavior and sustainable incomes for the organizations brands get strengthened through creating participation, allowing external audiences to identify with them, and become involved in (Yan, 2011).…”

Section: Consumer Behaviormentioning

confidence: 99%

The Impact of Social Network Media on Brand Equity in SMEs

2015

EJSD

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Abstract:Given the virtual world's controlling role in everyday life, no one can ignore its crucial impacts on the physical world. In this term social network media play a considerable role in peoples' daily lives and business by information sharing and the impressions of friends' comments on own view. Dealing with change, continuing to develop in the dynamic marketplace furthermore, access to information on a level never experienced before are possible benefits to companies;Social media influences companies' strategies because of the wealth of information that customers yield while interacting on platforms; In this story Facebook with 1.55 billion monthly active users is the prominent social network among businessmen, consumers and clients. This paper aims to analysis the impact of electronic word of mouth marketing (EWOM) in social network on brand equity of "Kia gallery" contemporary jewelry design company in Iran. Thus, 350 clients, was defined as study population and their behavior in Facebook was investigated. The result of the research described in this article illustrate that the EWOM has a positive effect on brand awareness and brand image in addition they influence the consumer attitude which has impact on customer purchase intention and value of the brand.

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Psychological and Social Factors that Influence Online Consumer Behavior

Cited by 60 publications

References 11 publications

The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

The Internet Impact on Travel Purchases: Insights from Portugal

The Impact of Social Network Media on Brand Equity in SMEs

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