2015
DOI: 10.3727/108354215x14265319207632
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The Internet Impact on Travel Purchases: Insights from Portugal

Abstract: This research proposes an analysis of online consumer buying behavior in the travel and tourism field in Portugal. The study utilizes a self-administrated survey on a sample of 380 individuals created in order to understand the influence of the Internet on consumer buying behavior. The survey was administrated in Portugal, one of the European countries that are still struggling with Internet penetration. Results show the importance of the Internet has on two stages of the buying process: (i) alternative evalu… Show more

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Cited by 6 publications
(6 citation statements)
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References 20 publications
(23 reference statements)
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“…However, a study conducted in the European Union found gender differences being men more frequent online buyers than women and that the frequency of online travel-related buying depends on the nationality of the consumers (Szopiński & Staniewski, 2016) and the level of Internet penetration in the society (Garín-Muñoz & Pérez-Amaral, 2011). These results are similar to the findings of Martins et al (2015) who expressed that males are more prone to purchase online. Complementary analysis of the types of devices used by Czech tourists during the online search of information evidence that they prefer desk computer or laptop because it is perceived as more comfortable.…”
Section: Pre-consumption Stagesupporting
confidence: 91%
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“…However, a study conducted in the European Union found gender differences being men more frequent online buyers than women and that the frequency of online travel-related buying depends on the nationality of the consumers (Szopiński & Staniewski, 2016) and the level of Internet penetration in the society (Garín-Muñoz & Pérez-Amaral, 2011). These results are similar to the findings of Martins et al (2015) who expressed that males are more prone to purchase online. Complementary analysis of the types of devices used by Czech tourists during the online search of information evidence that they prefer desk computer or laptop because it is perceived as more comfortable.…”
Section: Pre-consumption Stagesupporting
confidence: 91%
“…A deeper analysis conducted in a study of 380 tourists in Portugal by Martins et al (2015) evidence that five factors influence the online decisionmaking process. The first factor is convenience and satisfaction since the internet allows customers to purchase their tourist experience without travelling, waiting or dealing with unpleasant sellers (Martins et al, 2015). Couture et al (2015) further concluded that immediate response has a greater influence on the pre-consumption stage since tourists are expecting a quick answer.…”
Section: Pre-consumption Stagementioning
confidence: 99%
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“…En resumen, las metodologías empleadas como referente a esta propuesta (Relaño,2011;Conde, 2012;Bustillos, 2013;González, 2014;Fernández, 2014;Gregorio, 2014;Lasslop, 2015;Martins, et al, 2015;Andrew, 2015;Halyme, 2016;Vallejo et al, 2017) muestran estudios sobre las tendencias de comportamiento de compra en el turismo; estrategias de marketing online para instalaciones turísticas; uso de las TIC en el sector turístico y la utilización de la web como plataforma de venta. Sin embargo, no aparece en la bibliografía revisada una propuesta metodológica con un enfoque integrador y de proceso que describa el comportamiento de compra del turista digital.…”
Section: Modelo Conceptual Del Comportamiento De Compra Del Turisunclassified
“…Smart use of technology (Atembe, 2015;Cortese, Giacosa, & Cantino, 2018;Gretzel, Sigala, Xiang, & Koo, 2015), sustainability (Alfiero, Lo Giudice, & Bonadonna, 2017;Barber, Deale, & Godman, 2011;Cantino, Giacosa, & Cortese, 2019;Choi & Turk, 2011;Parsa & Narapareddy, 2015;Shams, 2016a;Tuohino & Honkanen, 2015), shared supply chain (Harewood, 2008;Zhang, Song, & Huang, 2009), and digital layout of business models for tourism destinations management (Martins, Salazar, & Inversini, 2015;Park, Gretzel, & Sirakaya-Turk, 2007) are the mainstreams of new and traditional companies' practices as well as academic research (Vrontis, Thrassou, & Czinkota, 2011;Vrontis, Thrassou, & Vignali, 2006). In addition, development of tourism businesses may be reached through tailored ICT-driven innovations that might empower tourism entrepreneurs and strengthen the tourism sector overall (Ferraris, Monge, & Mueller, 2018).…”
mentioning
confidence: 99%