The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

Hee, Ong Choon; Yen, Woon Say

doi:10.5296/ijhrs.v8i2.12877

Cited by 13 publications

(14 citation statements)

References 14 publications

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“…This discovery is similar to previous reviews (e.g. Auf et al, 2016;Auf et al, 2018;Hee & Yen, 2018;Malik et al, 2013). In short, to explain consumer purchasing behavior, previous factors seem to be vital constructs (R²= 0.611).…”

Section: Structural Modelsupporting

confidence: 93%

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Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator

الخوالدة¹

2021

مجلة البحوث المالیة والتجاریة

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Consumer behavior has changed dramatically in recent years. The current research follows and expands theories of planned behavior and social identity to explain the relationships between social media advertising, motivation, price reduction, and consumer purchasing behavior. It also assesses the moderating role of religious orientation in this interconnection. A set of online questionnaires was distributed to 328 insurance customers who had their own experiences with the services of insurance companies. Data were analyzed using modeling of structural equations. Significant and positive associations have been identified between social media advertising, motivation, price reduction, religious orientation, and consumer purchasing behavior. Religious orientation moderates the relationship between social media advertising and consumer purchasing behavior. Meanwhile, religious orientation does not moderate the relationship between motivation, price reduction, and consumer purchasing behavior. Executives and marketers of insurance companies should consider these aspects to enhance insurance services offered to their consumers. Also, the research recognizes some limitations which need to be addressed.

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Section: Structural Modelsupporting

confidence: 93%

“…There is an increasing interest in the importance of consumer purchasing behavior in the marketing field (Auf et al, 2018;Hee & Yen, 2018;Le-Anh & Nguyen-To, 2020). Consumer purchasing behavior involves all the search, purchase, and consumption of services and products to satisfy consumer needs and wants (Ramya & Ali, 2016).…”

mentioning

confidence: 99%

Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator

الخوالدة¹

2021

مجلة البحوث المالیة والتجاریة

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“…Influências sociais podem ser efetivadas sob diversificados ensejos: consumidores podem obter aprovação seja através de opiniões de amigos (Luo, 2005;Masouleh, Pazhang, & Moradi, 2012), ou filhos e/ou cônjuge (Angelo, Siqueira, & Fávero, 2003); seja através de interação com vendedores, materiais informativos no ponto de venda, redes sociais (Silveira & Soares, 2011), ou propagandas (Hee & Yen, 2018). Assim, a compra pode se relacionar com fatores sociais e estar ligada também a grupos de referência, papéis sociais, família e posições do consumidor (Escalas & Bettman, 2003;Yang, He, & Lee, 2007).…”

Section: A Compra Por Impulso E a Influência Interpessoalunclassified

Sua personalidade vai ao shopping? Relações entre personalidade e a compra por impulso

Aquino

Natividade

Lins³

2019

Psico

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Este estudo teve o objetivo de testar o poder preditivo dos cinco grandes fatores de personalidade, da influência interpessoal e de variáveis sociodemográficas sobre a compra por impulso. Participaram do estudo 1.296 brasileiros, média de idade de 35,8 anos (DP = 12,8), escolaridade mínima de Ensino Médio incompleto. Os resultados mostraram relações da compra por impulso com variáveis sociodemográficas, hábitos de consumo e personalidade. O modelo de regressão explicou 23% da variância da compra por impulso, sendo os maiores poderes preditivos o da influência interpessoal normativa e o do fator de personalidade neuroticismo, ambos preditores positivos; seguidos do hábito de fazer lista de compra e do fator conscienciosidade, como negativos. Os resultados confirmam o poder preditivo de fatores de personalidade, hábitos de consumo e variáveis sociodemográficas sobre o comportamento de compra por impulso.

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“…Social media advertising is becoming one of the major advertising channels today, as such by understanding and identified the dominant factor that influences consumer perceived trustworthiness becomes vital for delivering effective advertising with trustworthiness being the key driver that influences customers (Hee & Yen, 2018). The study has contributed theoretically by providing additional insights in explaining consumer behaviors toward social media advertising.…”

Section: Discussionmentioning

confidence: 99%

Determinants of Consumer Perceived Trustworthiness in Digital Advertising of Food and Beverage

Baskaran¹,

Gan²,

Nallaluthan³

et al. 2021

IJARBSS

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The advertising industry has been moving toward digital advertising with the help of internet penetration across the world. Importantly, consumers today are exposed to digital advertising with social media advertising becoming one of the most vital channels to get in touch with the consumers. However, consumer trust in social media is reported to be low although trust is not a static concept but changes over time. Hence, this research aimed to study the relationship between social media advertising and consumer perceived trustworthiness among social media users in Malaysia. Consumers' perceived trustworthiness is examined through five dimensions of social media advertising namely personalization, electronic wordof-mouth, interactivity, informativeness, and trendiness. The research employed a quantitative research method and resulted in 415 valid respondents. The statistical results indicated that all dimensions of social media advertising have a significant relationship with consumer perceived trustworthiness. In particular, informativeness, personalization, and electronic word-of-mouth were found to have a stronger association with consumer perceived trustworthiness. These findings added to the existing marketing literature and provided valuable insights for marketers on the ways to enhance consumer perceived trustworthiness through various dimensions of social media advertising. Practically, this study will help the food and beverage industry to understand dominant factors that create consumer trustworthiness while designing their social media marketing interventions to maximize the effect of advertising to survive in a fast-changing and competitive business environment.

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The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

Cited by 13 publications

References 14 publications

Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator

Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator

Sua personalidade vai ao shopping? Relações entre personalidade e a compra por impulso

Determinants of Consumer Perceived Trustworthiness in Digital Advertising of Food and Beverage

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