Product Ranking: Measuring Product Reviews on the Purchase Decision

Abstract

The development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions.

Consumer Reviews, Ratings, and Gamification on Muslim Millennials’ Online Purchasing Decisions

“…This study proves that ratings have a positive and significant effect on purchasing decisions, the results of this study support the results of Arbaini (2020) and Johan et al (2021) that the 5-star rating system can help Shopee users make purchasing decisions and make it more enjoyable to shop online. On the search page or the product information page, prospective buyers can view product ratings.…”

“…More reviews and ratings on a product are considered the embodiment of superior performance (Nieto et al, 2014). According to Arbaini (2020) and Johan et al (2021), the five-star rating system can help users make purchasing decisions. Thus, the proposed hypothesis is as follows:…”

“…Purchasers who have completed transactions can respond to the seller's performance by pressing one to five stars. According to Arbaini (2020) and Johan et al (2021), the five-star rating system can help users make purchasing decisions. However, different studies (Arbaini, 2020;Johan et al, 2021;Putri et al, 2022) revealed different results that the star ratings had no significant effect on purchasing behavior.…”

“…According to Arbaini (2020) and Johan et al (2021), the five-star rating system can help users make purchasing decisions. However, different studies (Arbaini, 2020;Johan et al, 2021;Putri et al, 2022) revealed different results that the star ratings had no significant effect on purchasing behavior. The last feature provided by Shopee is gamification.…”

Analisis peran kompetensi karyawan dan kualitas layanan rumah sakit dalam peningkatan kepuasan pasien

“…kualitas pelayanan jasa dapat dilihat dari lima dimensi antara lain: bukti langsung (tangible), kehandalan (reliability), ketanggapan (responsiveness), jaminan (assurance) dan empati (emphaty). Untuk mendapatkan kepuasan konsumen dalam konteks ini adalah pasien, maka perusahaan berlombalomba untuk meningkatkan kualitas SDM yang dimiliki salah satunya adalah dengan memberikan pelatihan kepada karyawan (Johan et al, 2021).…”