The development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions.
The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects customer loyalty. So according research on the impact of customer experience on regular customers, patrons who receive a positive ” are more likely to return for another purchase, more likely to recommend the business to friends, and less inclined to shift to competitors. According to the findings of this study, customer experience management factors play an important role in business competitiveness. Emotional experiences, according to the literature, play an important role in customer loyalty to a company's brand. This finding is in accordance with the study's findings that airline image and service quality have a significant influence on customer behavioral intentions. Because a brand's experience includes a consumer's subjective experience and behavior, customer experience is related to customer loyalty. The airline's image, trust, and additional services all contribute to the overall expertise. Customers who have a happy impression and thus be willing to repurchase the service.
The purpose of this study is to understand the influence of customer engagement and brand attachment in increasing purchase decision of customers. This study is using quantitative approach, with the population of customers of local make-up brands in Yogyakarta, Indonesia. The total number of samples is 115 respondents, which is selected using purposive sampling method. The data is collected through distributing questionnaire using online platforms, which is then analyzed using descriptive analysis and path analysis. The results indicate that customer engagement has an influence on brand attachment, brand attachment has an influence on purchase decision, and that brand attachment mediates the influence of customer engagement on purchase behavior.
The research objective is to evaluate the implementation of E-Samsat as a tool to build trust and increase taxpayer compliance in paying motor vehicle taxes. The research method is a causal study with a questionnaire as a data collection tool. The affordable sample in this study is motor vehicle taxpayers who use E-Samsat in Bandung Regency, as many as 227. Inferential analysis to test the relationship of variables using covariant SEM with SPSS tools 25 The results show that using E-Samsat positively relates to trust and compliance taxpayers in paying motor vehicle tax. E-Samsat can increase the trust and compliance of taxpayers in paying motor vehicle taxes. E-Samsat can be an effective solution to increase taxpayer trust and compliance in paying motor vehicle taxes. The practical implication of this research is that the government and tax agencies can increase the use of E-Samsat to build trust and increase taxpayer compliance in paying motor vehicle taxes. This research can also be the basis for further research on the use of technology in improving tax compliance and public financial management.
Advances in digital technology today have brought significant changes in various aspects, especially in the health care industry business. The purpose of this study was to examine the effect of employee competence and the quality of hospital services on patient satisfaction in hospitals in the city of Bandung. This research was conducted in a hospital in the city of Bandung using a sample of 90 patients. The data was then analyzed using a multiple regression analysis approach using SPSS 25 software. The results of this study indicate that partially and simultaneously the variables of employee competence and service quality have a significant influence on patient satisfaction. Based on the results of the coefficient of determination obtained a value of 87.9%. These results indicate that the two variables studied, namely employee competence and service quality have a high enough influence in influencing patient satisfaction at Bandung City Hospital.
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