Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products

Aswar, Nurul; Burhanuddin, Muhammad; Latiep, Ifah Finatry

doi:10.37531/ecotal.v1i2.12

Cited by 3 publications

(2 citation statements)

References 1 publication

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“…Harga berpengaruh positif signifikan terhadap keputusan pembelian. Hasil uji penelitian ini sejalan dengan penelitian sebelumnya oleh (Patimah & Hasyim, 2023), (Azhar & Rasyid, 2023), (Rahmi & Nelly, 2020), (Rohmanuddin & Suprayogo, 2022), dan (Supriyatna, Rachmawan, & Zakaria, 2022).…”

Section: Hasil Penelitian Dan Pembahasanunclassified

Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee

Mongol,

Benni Purba,

Anto Tulim

et al. 2023

jemsi

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Tujuan penelitian ini untuk mengetahui pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup terhadap keputusan pembelian pada marketplace shopee. Populasi dalam penelitian ini adalah mahasiswa stambuk 2019-2021 Fakultas Ekonomi Bisnis Universitas Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup, yang menjadi variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi IBM SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa kemudahan penggunaan e-commerce berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif signifikan terhadap keputusan pembelian dan gaya hidup berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa kemudahan penggunaan e-commerce, harga dan gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian.

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Section: Hasil Penelitian Dan Pembahasanunclassified

Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee

Mongol,

Benni Purba,

Anto Tulim

et al. 2023

jemsi

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“…New foods develop due to innovation by food providers (Feuls, 2018). This type of food can be in the form of cakes such as Bandung Makuta cake in Bandung, taro layer cake in Bogor, Meranti cake in Medan, or Abon Gulung cake in Manokwari (Aditi & Hendriarto, 2021;Aswar et al, 2020;Chan et al, 2017;Ridho et al, 2019). The reputation of food brands is a concern for consumers in the new culture of commercial food souvenirs (Yuan et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Sociology Approach in Food Souvenir Innovation: The Customer-Producers Relation on Online Marketing Communication

Purnomo

Musyafi²

2022

IJSR

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Limited customer and producer relations research develops various food souvenir products through online marketing communication. This research focused on the actions of food providers in developing food souvenir innovation as a result of interaction with customers through the online marketing communication medium. This research differs from previous research on media interaction and focuses on consumer response as the driving force for the innovation process on food. This study used qualitative research that analyzed one online souvenir food shop as the study case. The interviews and observations data are grouped based on a theory with a narrow interpretation or deductive approach. The data is presented in the form of interview quotes, sample images of data sources, and limited understanding according to the appearance of the data. The study found that customer and producer relations in online marketing communication did not encourage innovation for food souvenirs. The interaction between food providers and Instagram followers was more accurately described as an interaction in the form of product purchases. The actions of food providers in developing new products result from relations between actors and other selling actors in the form of reactions to similar food development trends. Creating fresh foods as the result of innovative action follows the trend of similar products in the development of Bogor's online food souvenir market

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Purchase Decision Factors: Men's Biore Cleanser for Business Students

Pamungkas

Indayani

2023

acopen

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The background of this research is related to the competition in the selection of facial cleansers which is growing rapidly by offering various advantages of Men's Biore Facial Cleansing products to students of the Sidoarjo Faculty of Business, Law and Social Sciences. To find out and analyze product quality, price, and brand image on the purchase decision of Men's Biore Facial Cleanser for students from the Faculty of Business, Law and Social Sciences, Sidoarjo. This study use a quantitative research type by testing the hypothesis. The analytical tool used is a questionnaire. The data collection technique used questionnaire, distributed to 100 consumers of Men's Biore Facial Cleanser at the Students of the Business, Law and Social Sciences Faculty of Sidoarjo. The measurement of the study used Likert scale. The data analysis technique used in this study was multiple linear regression using the IBM Statistic SPSS version 21 program. The results showed that (1) product quality (X1), had a partial influence on purchasing decisions. (2) the price (X2), has a partial influence on the Purchase Decision of Men's Biore Facial Cleanser for Students of the Business, Law and Social Sciences Faculty of Sidoarjo. (3) brand image (X3), has a partial influence on the Purchase Decision of Men's Biore Facial Cleanser for Students of the Business, Law and Social Sciences Faculty of Sidoarjo. Product quality (X1), price (X2), brand image (X3), price simultaneously have a significant effect on purchasing decisions, so it can be concluded that each variable X has a simultaneous effect on variable Y and the second hypothesis has been answered.

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Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products

Cited by 3 publications

References 1 publication

Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee

Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee

Sociology Approach in Food Souvenir Innovation: The Customer-Producers Relation on Online Marketing Communication

Purchase Decision Factors: Men's Biore Cleanser for Business Students

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