2020
DOI: 10.25105/jmpj.v13i1.5900
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Post-service recovery emotion and customer trust: The role of satisfaction as mediation

Abstract: <p>Service failure is inevitable, leading to the provision of a recovery method by companies to overcome customer mistrust, that creates certain emotions. This research, therefore, aims to examine the indirect effect of customer emotion on trust and service recovery mediated by satisfaction. Data were obtained from 104 participants that read the vignette on service failure and recovery. This study used the data analysis of Process Hayes to measure the role of mediation. The result showed that customer sa… Show more

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Cited by 4 publications
(5 citation statements)
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References 39 publications
(50 reference statements)
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“…While the emotional aspect will usually accompany the purchase decision when consumers meet with some additional attributes embedded in the product. This additional attribute can be a beautiful design, a compelling colour (or one that is fanatical with certain colours), the value of which is given by products, associations or images obtained if consuming, buying or using such products and other emotional factors (Santoso, 2018;Bakar, Damara, and Mansyur, 2020;Chen et al, 2020;Lee, Aziz, Sidin, and Saleh, 2014;Liu, Chi, and Gremler, 2019;Pedragosa, Biscaia, and Correia, 2015;Poushneh and Vasquez-Parraga, 2019;Wong, 2004). The attribute of confidence, integrity, pride, and desire chosen to be the dimension of study in this research is a dimension in the emotional factor of a customer.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…While the emotional aspect will usually accompany the purchase decision when consumers meet with some additional attributes embedded in the product. This additional attribute can be a beautiful design, a compelling colour (or one that is fanatical with certain colours), the value of which is given by products, associations or images obtained if consuming, buying or using such products and other emotional factors (Santoso, 2018;Bakar, Damara, and Mansyur, 2020;Chen et al, 2020;Lee, Aziz, Sidin, and Saleh, 2014;Liu, Chi, and Gremler, 2019;Pedragosa, Biscaia, and Correia, 2015;Poushneh and Vasquez-Parraga, 2019;Wong, 2004). The attribute of confidence, integrity, pride, and desire chosen to be the dimension of study in this research is a dimension in the emotional factor of a customer.…”
Section: Discussionmentioning
confidence: 99%
“…The attribute of confidence, integrity, pride, and desire chosen to be the dimension of study in this research is a dimension in the emotional factor of a customer. While the satisfaction of the customers to be a decision and rough based on customer data information (Bakar et al, 2020).…”
Section: Discussionmentioning
confidence: 99%
“…Emotional labor may play a significant role as the underlying mechanism in the relationship between emotional stability and affective commitment for at least two reasons. First, emotional labor is essential for jobs in the hospitality industry, in which the requirement involves showing a positive emotional state for the customer (Bakar et al, 2020). Hofmann & Stokburger-Sauer (2017) and Cho et al, (2013) showed the importance of emotional labor strategy in the service industry, particularly the hospitality industry.…”
Section: Emotional Stabilitymentioning
confidence: 99%
“…Consumer satisfaction is the attitude of like or dislike consumers after they buy or use products (goods and services [2,4]. Customer satisfaction is the standard in assessing the success of an organization's achievement through performance [5]. Customer satisfaction is a function of views on product or service performance and consumer expectations [6].…”
Section: Customer Satisfactionmentioning
confidence: 99%