“…Indeed, many theories of implicit cognition fail to account for the findings of research using implicit measures (see Brownstein et al, 2019;Corneille & Stahl, 2019;. Despite this misalignment, it is the empirically unsupported and unjustifiable memes about implicit cognition (see Brownstein et al, 2019;Corneille & Stahl, 2019;;Greenwald & Banaji, 2017;Mitchell & Tetlock, 2017) which continue to dominate conversation, research, and policy about implicit biases/attitudes/associations/prejudices/stereotypes (e.g., Comey, 2015;Gladwell, 2007;Google, 2013;Starbucks, 2018).…”