Abstract:After two decades of research on implicit social cognition, it has become clear many of the field's theories and practices need to be redressed. Addressed in the present paper are the assumptions and memetic ideas embedded in the language, theory, and measurement tools of so-called implicit social cognition, their historical and contemporary shortcomings, and solutions to avoid these shortcomings and improve scholarship in this field. Specifically, the present paper recommends researchers and theorists adopt m… Show more
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