Political Marketing Conducted by Legislative Candidates in Indonesia: Study of Public Transportation as Transit Media in Medan on Presidential Election 2014

Arofah, Kurnia; Nugrahajati, Susilastuti Dwi

doi:10.1016/j.sbspro.2014.10.272

Cited by 10 publications

(16 citation statements)

References 3 publications

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“…Some scholars place emphasis on the process of transactions between voters and candidates (Ediraras et al, 2013), others emphasise the use of marketing mix (namely, product, price, place and promotion) to promote political parties and control the voter's behaviour efficiently (Arofah, & Nugrahajati, 2014). In the political marketing context, the product is regarded as the promises and commitments conveyed by political parties or political candidates in their campaigns.…”

Section: Political Marketingmentioning

confidence: 99%

“…For political parties and candidates, political marketing is done through communicating messages, and building image and credibility. It is about continuously influencing and encouraging the community to support a political party (Newman, 2012).Although the use of the marketing mix is highly advocated by various researchers such as Ediraras et al, 2013;Arofah and Nugrahajati ,2014;Okan, Topcu and Akyuz, 2014, other authors are of the view that the evolution of political marketing entails a holistic approach to marketing by focusing more on building solid and valuable voter relationships through the application of Integrated Marketing Communications (IMC) practices and principles, in order to build and maintain brand relationships with votersand other important stakeholders (Pich & Dean, 2015). Copley (2014:p445) defines integrated marketing communication (IMC) as "the cohesive mix of marketing communications activities, tools and techniques that deliver a coordinated and consistent message to target customers and consumers synergistically in order to achieve organisational goals".…”

Section: Political Marketingmentioning

confidence: 99%

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The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

Dabula¹

2017

BSSJ

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South Africa has witnessed a decline in youth voter turnout. Consequently, political parties are employing marketing strategies that aim to appeal to the young voter, such as social media. Notwithstanding the increasing studies on social media in political marketing, there is a dearth of such research in South Africa. Furthermore, no studies have explored the influence of political marketing using social media on voter trust, loyalty and voting intention of the youth in the South African political context. This research intends to contribute to the increasing body of research on the efficacy of political marketing using social media by political parties in South Africa to engage with the youth and improve their election turn out. The two main research objectives are to establish the influence of political marketing using social media and on voting intention, with voter trust and voter loyalty as mediators and to determine which mediator (voter trust or voter loyalty) has the strongest influence on the outcome variable (voting intention). Using a data set of 250 respondents, between the ages of 18 and 35 years, from Gauteng Province in South Africa, this study examines these relationships. The study outcome is that all the five hypotheses are supported. The results indicate that the relationship between political marketing using social media and voter trust, political marketing using social media and voter loyalty, voter trust and voter loyalty, voter trust and voting intention and voter loyalty and voting intention are all positive in a significant way. The research paper discusses both academic, political party and marketer's implications of the results and future research directions are suggested.

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Section: Political Marketingmentioning

confidence: 99%

Section: Political Marketingmentioning

confidence: 99%

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

Dabula¹

2017

BSSJ

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“…Ürün kapsamında parti, lider, lider ve partinin imajı, aday, üyeler, kişisel özellikler, çalışanlar, politikalar, programlar, projeler, fikirler, geçmişe dair kayıtlar, söylemler yer almaktadır (Lees--Marshment, 2001;Wring, 1997;Widagdo ve Diğ., 2014;Ediraras ve Diğ., 2013, Arofah, Nugrahajati, 2014, Smith, Saunders,1990. Politik pazarlamayı, ticari pazarlamadan ürün bazında farklılaştıran önemli noktalardan biri sadece ürünün değil, ürünü oluşturan alt unsurlarında kompleks yapıya sahip olmasıdır.…”

Section: Politik Pazarlamada üRün Ve Bileşenleriunclassified

“…İkincisi kampanya sürecinde ortaya çıkan önemli sorunlar karşısında adayların ve partinin bütünsel olarak duruşudur. Üçüncüsü adayların imajı ve son olarak dördüncü unsur ise adayların bir referans olarak politik geçmişleri ve onları destekleyen seçmenlerdir (Arofah, Nugrahajati, 2014). Politik ürün, kelime olarak göründüğünden çok daha kapsamlı bir kavramdır.…”

Section: Politik Pazarlamada üRün Ve Bileşenleriunclassified

“…Bununla birlikte seçim ve sonrasında ki süreçte adayların, liderin, parti temsilcilerinin program ve vaatleriyle birlikte kendilerine ulaşmasını ve fiziksel ya da psikolojik olarak mesafenin kapanmasını isterler. Bu yüzden partiler aktiviteleri ve faaliyetlerini seçmenlerle birlikte yapmaya çalışırlar (Arofah, Nugrahajati, 2014). Oluşturulacak etkin dağıtım stratejisi seçmenin kararı üzerinde etkili olacaktır.…”

Section: şEkil1: Politik üRün Bileşenleriunclassified

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Politik Pazarlama Karmasına Kavramsal Ve Güncel Bir Bakış (An Updated and Conceptual Aspect to the Political Marketing Mix)

Yılmaz

2016

isader

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ÖzetPolitik pazarlama kapsamında seçmenin karar verme süreci, pazarlamanın özünde yaşanan değişime paralel olarak yıllar içerinde ciddi anlamda farklılaşmaya uğramıştır. Bu durum karşısında seçmeni arzu edilen yönde hareket ettirebilmek amacıyla politik pazarlama da kendini güncellemek durumunda kalmıştır. Son yıllarda, gerek ulusal, gerek bölgesel ve gerekse küresel anlamda yaşanan ve etkileri itibariyle tüm dünyayı ilgilendiren siyasal, kültürel, ekonomik, teknolojik ve sosyal gelişmeler ortaya çıkmıştır. Kitlelerin birbirini etkileme gücüne sahip olduğu, bilginin çığ gibi büyümekle kalmayıp erişim açısından son derece kolay hale geldiği bir ortamda seçmenin karar verme noktasında etkileyen sayısız faktör olduğu gerçeği de her geçen gün ağırlığını iyice hissettirmektedir. Çalışma kapsamında, politik pazarlama karması elemanlarının kompleks yapısına yönelik değişim olgusu dikkate alınmıştır. Karma elemanlarının güncel kavramsal boyutu ortaya konmaya çalışılmıştır. Her biri ayrı bir çalışma konusu olacak karma elemanlarının farklılığı ve özgünlüğü vurgulanmaya ve kavramsal bir çerçeve ortaya konulmaya çalışılmıştır.

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Feasibility study on small cars as an alternative to conventional fleets due to low occupancy: case study in Indonesia

Setiyo

Widodo

Rosyidi

et al. 2020

Heliyon

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Consumer interest in privately managed urban transport services in Indonesia are showing a declining trend. On the other hand, the presence of Transportation on Demand (ToD) based on Internet of Things (IoT) has attracted the majority of conventional fleet customers which contribute to the declining trend of occupancy. Therefore, this study aims to present a feasibility study of a small car RE60 Three Passenger and One Driver (3Pþ1D) fourwheeler as an alternative to replace conventional fleets. The Break-Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) are analyzed based on vehicle operating data. The analysis shows that there is an additional monthly income flow of IDR 1,533,122 and IDR 2,536,946 from RE60 operations compared to the high and low consumption of fuel from existing fleets, respectively. In conclusion, it is feasible to invest in small car RE60 as a replacement for the existing fleets since the fundamental indicators (BEP, NPV, IRR, and PP) showed positive results before the specified instalment period. Sensitivity analysis also shows good results, NPV shows positive results (>0) although the input conditions are made pessimistic to-30% from NPV base case. The BEP of RE60 will cut distance travelled at 190,670 km and 115,225 km, respectively. NPV of IDR 33,088,000 and IDR 80,841,000 will be obtained at the 60th month after the operation and IRR also enabled good scores, at 2.24% and 4.17%.

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Political Marketing Conducted by Legislative Candidates in Indonesia: Study of Public Transportation as Transit Media in Medan on Presidential Election 2014

Cited by 10 publications

References 3 publications

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

Politik Pazarlama Karmasına Kavramsal Ve Güncel Bir Bakış (An Updated and Conceptual Aspect to the Political Marketing Mix)

Feasibility study on small cars as an alternative to conventional fleets due to low occupancy: case study in Indonesia

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