Politeness in written business discourse: A textlinguistic perspective on requests

Pilegaard, Morten

doi:10.1016/s0378-2166(96)00084-7

Cited by 73 publications

(32 citation statements)

References 18 publications

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“…The following example taken from the Cambridge corpus provided by Pilegaard (1997) illustrates how the politeness strategies are encoded and how they operate at the text level.…”

Section: "Face-management" Politeness Pragmatic Strategies In Businesmentioning

confidence: 99%

A Positivist Study of Conversational Pragmatic Strategies

Liu¹

2016

IJEL

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Language use is always strategic. Speakers do not only choose linguistic forms, they also choose strategies. This paper intends to explore the ways the language users take to attain their communicate goals, i.e., pragmatic strategies. Specifically, this article aims at a comprehensive positivist of the conversational pragmatic strategies in part of the novel Man, Woman and Child by Erich Segal; the direct-indirect pragmatic strategies in the eighty-nine Coca-Cola consumer advertisements from the year 1886 up to the year 1980; the "conversational maxim" pragmatic strategies in some 793 business letters, the "conversational maxim" pragmatic strategies in seven e-mails; and the "face-management" pragmatic strategies in some 793 business letters. The goal of study is to verify the universality and feasibility of the implementation of pragmatic strategies, both in literary and business writings. Only in this way can the language users achieve their communicative goal effectively.

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“…The following example taken from the Cambridge corpus provided by Pilegaard (1997) illustrates how the politeness strategies are encoded and how they operate at the text level.…”

Section: "Face-management" Politeness Pragmatic Strategies In Businesmentioning

confidence: 99%

A Positivist Study of Conversational Pragmatic Strategies

Liu¹

2016

IJEL

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“…This quantitative data supports the broader claims made about the communicative qualities of corporate blogs, but is by no means unambiguous, which is why it does not occupy a more privileged space in this thesis. (Nelson, 2006, p. 226) Business English is a many-faceted entity (Pilegaard, 1997;Kirby and Harter, 2003;Smart, 2006). While a simple working definition of language used by the employees of companies in the context of business is employed here, this does not solve the problem entirely.…”

Section: Linguistic Aspects Of Corporate Blogsmentioning

confidence: 99%

The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

Puschmann¹

2010

Göttinger Schriften Zur Internetforschung

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“…Particularly, the issues of effective business writing as the key element in successful international business relations between business partners (Pilegaard, 1997;Wang, 2010;Incelli 2013;Suleimenova and Burkitbayeva, 2009;Burkitbayeva, 2005, etc. ) are of special significance in linguistic studies both in Kazakhstan and abroad.…”

Section: Introductionmentioning

confidence: 99%

First language influence on non-native speakers' business writing: A cross-cultural study

Aimoldina¹

2017

Зборник радова Филозофског факултета у Приштини

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ABSTRACT. Communication and socialization skills are a necessity in contemporary business community. If business professionals are not able to express their ideas clearly, concisely, and appropriately, it will be challenging for them to close international business deals and agrrements. In this context, bilateral trade and economic relations between Kazakhstan and other countries have been growing steadily over the past years. This paper focuses on the first language influences that may lead to communication breakdown and cross-cultural pragmatic failure as seen in the corpora of 200 business letters written in English by Kazakhstani business professionals to their international partners.

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Politeness in written business discourse: A textlinguistic perspective on requests

Cited by 73 publications

References 18 publications

A Positivist Study of Conversational Pragmatic Strategies

A Positivist Study of Conversational Pragmatic Strategies

The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

First language influence on non-native speakers' business writing: A cross-cultural study

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